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Neie's New Chapter: A Revitalized Brand Image

With more than a century of experience in home construction, neie, a brand of Nagoya-based company Ogata, has embarked on a major rebranding journey, set to officially launch on December 15, 2025. This transformation involves a fresh logo, a revamped official website, and an upgraded concept video aimed at enhancing communication of their core values toward home building. The initiative has been taken to communicate more effectively their long-standing dedication to quality craftsmanship and the comfort found in well-crafted living spaces.

The Essence of the Rebranding

At the heart of this rebranding is a desire to better articulate their approach to home design and the vital role architects play in creating a comfortable living atmosphere. For the past ten years, neie has grown through ongoing conversations between architects and clients, ensuring that the designs resonate with the unique lifestyles of homeowners. However, as ideals evolved, the branding had not kept pace, leading to a disconnect between their new developments and older visual representations. The rebranding thus aims to remedy this by modernizing the brand's visual identity, ensuring it reflects the values and integrity cherished by neie.

The company emphasizes that engaging with natures’ materials in a thoughtful way contributes to creating inviting and timeless homes. They are committed to showcasing the essence of living well by focusing on the richness that accumulates over time in crafted spaces.

Key Features of the Rebranding

• - Logo Redesign: The new logo symbolizes a house that quietly supports and enhances the lives of its inhabitants, expressing the essence of “living thoughtfully.” The design process focused on creating a visually compelling representation of their values, ensuring the logo resonates intuitively with their staff, clients, and the general public.
• - Website Overhaul: The newly designed website centers around the keyword “delicacy.” Defined as an intertwining of grace and stability, this theme permeates the site's ambiance. By reworking the website's structure and visual components, they crafted an experience that embodies the comfort and essence of home life, allowing users to feel a sense of belonging from the moment they land on the page.
• - Concept Video Refresh: The latest concept video traces the theme of “light and shadow,” capturing the nuances of different moments throughout the day whilst emphasizing a person’s perspective of living in the space. The video explores how light and shadow create textures and depth, portraying the inherent beauty of being indoors and the subtle ceremonial experience each homeowner enjoys as they navigate their daily lives.

Elevating the Craft of Home Building

Neie's approach transcends mere construction; they seek to embody a lifestyle defined by subtlety and warmth. Architects at neie embrace the stories and behaviors of residents, ensuring that homes designed exceed merely functional spaces. Rather, they focus on crafting environments that nurture community and personal connections through thoughtful materials and layouts.

As they prepare for a new era with the launch of their Tokyo branch in January 2026, neie aspires to expand their philosophy of comfort and quality to diverse communities, thereby enhancing the lives of people nationwide. With a vibrant online presence and a commitment to transparency, they invite anyone interested in the art of home building to explore their offerings.

In summary, neie's rebranding is not just a fresh coat of paint; it is a reaffirmation of their commitment to building homes that reflect genuine care and artistry. By cherishing craftsmanship and honoring personal stories, neie aims to redefine what it means to live well in modern Japan.

Join neie on their journey towards creating the essence of living and witness the careful thought and craftsmanship that goes into every home.

Visit neie's official website for more information.

About neie

Founded 100 years ago, neie specializes in thoughtfully designed homes that reflect the needs and aspirations of those who live in them. With locations in Aichi, Gifu, and Toyama prefectures, they are set to expand their reach, looking to connect with even more families looking for their dream homes. Whether through innovative design or a focus on quality, neie is committed to nurturing what it means to live with satisfaction and tranquility.