#Japan #Tokyo #Sanseido #PLAN-B #SEARCH WRITE

Sanseido Bookstore’s SEO Transformation

Sanseido Bookstore, a prominent name in Japan’s literary landscape, has taken a significant step in enhancing its digital presence by adopting the SEO marketing service known as SEARCH WRITE. Developed by PLAN-B, this innovative approach is designed to support businesses in developing and executing effective strategies for online visibility. The integration of SEARCH WRITE allows Sanseido to address the long-standing challenges they faced in maintaining effective SEO practices, especially following the disruptions caused by the COVID-19 pandemic.

Background to Adoption

With web traffic to corporate services increasing during the pandemic, Sanseido recognized the necessity of refining its website to better cater to its clientele. Despite ongoing efforts to enhance their online content, the bookstore struggled to maintain consistent production and improvement of SEO articles due to the overwhelming demands of daily operations. This created a frustrating cycle where efforts seemed to yield little return, making it difficult to justify the resources necessary for ongoing SEO activities.

Recognizing these hurdles, Sanseido sought a partner that could provide comprehensive support, not limited to tools and consultations but extending through to strategic design and implementation of SEO initiatives. This is where SEARCH WRITE came into play.

Implementation and Results

Strategic Focus

The first step taken after adopting SEARCH WRITE was the development of a detailed SEO strategy, concentrating on key themes and keywords. They implemented an operational flow that includes the design and creation of articles, as well as review processes. Utilizing the SEARCH WRITE SEO tool in conjunction with generative AI technologies, Sanseido has established a more reliable article production framework.

Currently, the team produces four articles monthly through SEARCH WRITE and two additional pieces on Sanseido's side. Regular meetings with SEARCH WRITE consultants saw full participation from the Sanseido team, fostering a deeper understanding of SEO while simultaneously building internal know-how.

Achievements

These strategic initiatives have borne fruit, prompting several notable outcomes:

• - Article production, which had stagnated for years, has been revitalized, achieving a consistent pace of six updates monthly.
• - The number of sessions on the website surged to approximately 250% compared to the same month the previous year.
• - The bookstore has witnessed its highest monthly session numbers in the past one to two years.
• - Inquiries from potential customers are steadily increasing, establishing a robust foundation for growth leading into peak business periods.

Insights from Leadership

Higa, the Head of Sales Promotion at Sanseido, shared insights regarding the transition:

“Understanding the importance of SEO is one thing, but maintaining focus on its long-term strategies amid the daily grind was challenging. With the SEARCH WRITE service, we can capitalize on both the tools and consultancy, allowing us to reignite our SEO efforts effectively. We’ve built a cohesive environment for our team to contribute to article production, and it’s rewarding to see measurable changes.”

Involvement with other types of content, such as white papers, showcases the adaptable nature of the SEARCH WRITE approach, providing much-needed flexibility to cater to various marketing needs.

Conclusion

The journey of integrating SEARCH WRITE at Sanseido Bookstore exemplifies the transformative power of strategic marketing solutions in overcoming challenges in digital landscapes. Companies facing similar struggles with SEO now have an inspiring case study highlighting the potential benefits of cohesive support in marketing efforts.

To explore further details regarding this case and to read the full interview with the Sanseido team, please visit Sanseido Case Study.

For more information on SEARCH WRITE’s strategic design and operational support plans, visit SEARCH WRITE BPaaS.

About PLAN-B

Founded in October 2003 and headquartered in Tokyo, PLAN-B focuses on leveraging digital marketing and technology to enhance client business growth. Their extensive experience and commitment to understanding client needs have solidified their reputation as a leader in the digital marketing agency space.

With various tools and resources designed for SEO, social media marketing, and content marketing, PLAN-B stands ready to support businesses in navigating the complexities of today’s digital marketing arena.