Percheron Capital Boosts Big Brand Tire & Service with Major $1.625 Billion Recapitalization

Percheron Capital Accelerates Growth of Big Brand Tire & Service

On October 2, 2025, Percheron Capital, a leading private equity firm, announced a substantial recapitalization of Big Brand Tire & Service valued at $1.625 billion. This strategic decision marks a significant milestone designed to enhance Big Brand's growth trajectory and expand its footprint in the essential services market.

What is Big Brand Tire & Service?

Founded in 1969, Big Brand has positioned itself as one of the fastest-growing providers of non-discretionary automotive services across the United States. Their focus is on delivering reliable tire and vehicle maintenance solutions, making them a critical player in a market characterized by consistent demand. Since partnering with Percheron in 2021, Big Brand has experienced remarkable growth, increasing its revenue tenfold and improving profitability by more than fifteen times.

The company operates on the cutting-edge EDGE Intelligence operating system, a proprietary platform that streamlines service delivery and enhances customer experience. With the recent financial backing, Big Brand aims to accelerate the implementation of advanced operational strategies and further innovate its service offerings.

Insights into the Recapitalization

The recapitalization was executed through a single-asset continuation vehicle, which enables a focused approach to foster growth in a rapidly evolving industry. The transaction saw considerable interest and was significantly oversubscribed, with investments co-led by notable funds such as Blue Owl Capital, ICONIQ, and Warburg Pincus.

Chris Lawler, Co-Founder and Managing Partner of Percheron, praised the accomplishments of Big Brand, emphasizing the successful partnership formed since their investment began. He stated, “Big Brand exemplifies our investment model—sourcing high-quality essential services businesses in enduring growth markets.” This approach allows Percheron to create scalable infrastructure that can adapt and respond quickly to market developments.

Chris Collins, also a Co-Founder and Managing Partner of Percheron, underscored the firm's distinctive strategy of focusing on operationally intensive value creation, stating, “Our core focus on essential services allows us to deploy specialized teams and technology that cultivate category-defining businesses in collaboration with outstanding management teams.”

The Road Ahead for Big Brand

Joe Buscaglia, CEO of Big Brand, expressed his enthusiasm for the transformative journey fueled by Percheron's resources. In just over four years, the partnership has evolved Big Brand into a technology-driven platform with innovative acquisition engines and exceptional organic growth. He reiterated their commitment to establishing a category-defining enterprise that values superior customer service and employee satisfaction while achieving impressive financial metrics.

With an ambitious goal to expand to 1,000 service centers, Big Brand aims not only to solidify its presence in the automotive service sector but to redefine industry standards through quality and efficiency.

Conclusion

The $1.625 billion recapitalization by Percheron marks a pivotal point for Big Brand Tire & Service as it navigates through the challenges and opportunities of the automotive service landscape. With a solid trajectory for future growth and an unwavering commitment to excellence, Big Brand is positioning itself ahead of the competition with a bright outlook for the years ahead.

About Percheron Capital

Percheron Capital is a leading private equity firm that primarily partners with exceptional teams to cultivate category-defining businesses within essential services sectors. Managing over $4 billion in assets, Percheron’s goal is to drive sustainable growth while creating lasting value for its investors.

For further details, visit Percheron Capital and Big Brand Tire & Service.