#Canada #Toronto #Customer Experience #ZEISS #Measurement Technology

ZEISS Industrial Quality Solutions Revamps Sales Strategy in Canada

On December 4, 2024, ZEISS Industrial Quality Solutions, a leader in innovative metrology and inspection technologies, unveiled a significant transformation in its approach to the Canadian market. The company will shift to a direct sales model effective January 1, 2025, for its product offerings, including Coordinate Measuring Machines (CMMs), Vision Measuring Machines (VMMs), CT/X-Ray solutions, and more. This strategic realignment follows the dissolution of their distributor agreement with Elliott Matsuura Canada Inc., the previous supplier of these technologies.

The announcement was made by Diederik Van Tricht, National Sales Manager for ZEISS Industrial Quality Solutions Canada, who expressed gratitude towards Elliott Matsuura for their partnership over the years. He emphasized that this decision would enable ZEISS to engage more intimately with Canadian customers, offering tailored solutions to meet their production demands.

To illustrate their commitment to the Canadian landscape, ZEISS has been investing in the expansion of its operations within the country. Earlier in 2024, they established a dedicated Sales and Service Company for their Industrial Quality Solutions portfolio, aiming to enhance customer experiences across various sectors.

ZEISS Canada has long been recognized as a trusted provider of precision optics and has built a solid reputation across multiple industries. With a legacy spanning over 175 years, the company has continually embraced innovation and excellence in customer service.

Bryan Rossi, President of ZEISS Canada, highlighted this ongoing commitment by stating that ZEISS Canada's strategic expansion reflects their dedication to achieving superior customer satisfaction while continuing to push the boundaries of technological advancement.

As part of this new approach, the Canadian sector will benefit from the direct involvement of ZEISS's dedicated sales, support, and applications teams. These teams will not only facilitate direct sales but will also provide essential training, servicing, and maintenance for the wide range of products offered by ZEISS.

The Toronto-based ZEISS facility will feature a showroom showcasing various models of their cutting-edge measurement technologies, including CMMs and VMMs. The facility is set to open for visitor demonstrations beginning in January 2025, offering potential customers the opportunity to experience firsthand the advanced capabilities of ZEISS's products.

While ZEISS Industrial Quality Solutions Canada transitions to this new direct sales model for specific technologies, the company will maintain its distributor partnerships for other products, such as electron microscopes and 3D measurement solutions. This balanced go-to-market strategy positions ZEISS to effectively support customers across Canada in their pursuits of digitalization and sustainability.

These changes are a part of ZEISS's broader vision to lead in the fields of optics and optoelectronics, with their last fiscal year reporting an impressive revenue of 10 billion euros. This financial standing is rooted in their commitment to research and development, wherein ZEISS invests 15 percent of its revenue back into innovation, ensuring they remain at the forefront of technological advancements.

Operating with over 44,000 employees worldwide, ZEISS maintains its presence in approximately 50 countries, providing localized services and a robust support network. Founded in 1846, the company is headquartered in Oberkochen, Germany and continues to make strides in crucial sectors such as healthcare, manufacturing, and consumer markets.

For additional insights about ZEISS Industrial Quality Solutions Canada and their offerings, visit www.zeiss.ca/metrology. For direct inquiries, please reach out to the company via email.