Revealing the Reasons Behind Purchases Using CDT Analysis and Qualitative Research

Upcoming Seminar on Customer Insight Unveiling

In a world inundated with products and services, understanding the motivations behind consumer purchases is more critical than ever. Asmarq, a leading research company based in Tokyo, will co-host a seminar with True Data, a pioneer in consumer purchase data analytics, on November 27, 2025, at 1:00 PM JST. This seminar promises to offer invaluable insights into customer behaviors through the lens of CDT analysis and qualitative research.

Why Attend?

This seminar is designed for those who have found a disconnect between data analysis outcomes and the real behaviors of consumers. Are you looking to enter a new market and want to ensure your strategy is data-driven? Or perhaps you're already using ID-POS data but feel you could dive deeper into analysis and application? This event is tailored for you.

The Background of the Market

With data-driven strategies becoming paramount, many professionals express the need to comprehend why consumers make certain choices. Despite having access to valuable ID-POS data, questions remain, such as, "Why are certain products purchased?" and "How can such data be correlated with real consumer sentiments?" This seminar aims to bridge this gap. It will highlight the need to visualize the competitive landscape—that is, understand what alternatives consumers consider and why they ultimately decide on a purchase.

The Power of Combining CDT Analysis and Qualitative Research

Through the integration of CDT analysis—an approach focusing on understanding market structures and purchasing drivers—and qualitative research, we can explore the psychological motivations behind consumer choices. This comprehensive methodology helps unlock the reasons behind purchases that pure data analysis alone cannot reveal. Experts from both Asmarq and True Data will share their insights and success stories from their unique collaborative approach, showcasing effective techniques and tools to enhance your understanding of customer behaviors.

Seminar Details

- Title: Revealing the Reasons Behind Purchases Using CDT Analysis and Qualitative Research
- Date & Time: November 27, 2025, 1:00 PM - 2:00 PM JST
- Capacity: 500 participants
- Participation Fee: Free of charge
- Speakers: Masaru Masuda from Asmarq and Manji Funakoshi from True Data
- Bonus: Attendees will receive free seminar materials.

Agenda Overview

1. Introduction
2. Capturing Market Structure through CDT Analysis
3. Unraveling Meaning through Qualitative Research
4. Panel Discussion: Successful Integration of CDT Analysis and Qualitative Research
5. Conclusion and Further Guidance

About Asmarq

Asmarq specializes in consumer monitoring and market research, providing solutions from domestic to international markets. With over 1,100 corporate clients and more than 6,600 research projects completed annually, the company has firmly established itself as a reliable partner for manufacturers, advertising agencies, governmental bodies, and educational institutions. Notably, Asmarq is ISO 20252 certified, ensuring high-quality services.

Visit Asmarq's official site

About True Data

True Data operates a massive big data platform focusing on ID-POS data collected from numerous retail outlets, managing an annual transaction volume of approximately 5.5 trillion yen. The company provides effective data solutions tailored to the needs of retailers and consumer goods manufacturers, enabling enhanced understanding of customers and their purchasing strategies in the digital transformation era.

Visit True Data's official site

Sign Up for Free

Don't miss out on this chance to deepen your understanding of consumer insights and enhance your marketing activities effectively. Register here for the seminar!