#Japan #Tokyo #SUQQU #Sustainable Makeup #Eastman Cristal

SUQQU Introduces a Sustainable Makeup Compact

The esteemed beauty brand SUQQU is making waves in the cosmetics industry with the introduction of its cutting-edge setting powder, which comes in an eco-conscious compact made from Eastman Cristal™ One copolyester. This innovative move reflects SUQQU's commitment to sustainability while ensuring that beauty enthusiasts do not have to compromise on quality or aesthetics.

The compact, designed to meet the rigorous demands of SUQQU’s functionality, was born from a partnership with Eastman, a global specialty materials company. Traditional materials used in cosmetics packaging, such as acrylonitrile butadiene styrene (ABS), have come under scrutiny for their environmental impact. Recognizing this need, SUQQU embraced Eastman Cristal™ One, which not only meets stringent performance requirements but also contributes to a greener planet.

A Step Towards Sustainability

The standout feature of Cristal One is that it is recyclable, compatible with the resin identification code 1 (RIC1), enabling it to fit into many municipal recycling systems. As regulations worldwide continue to evolve, particularly in Europe, SUQQU’s commitment to sustainability aligns seamlessly with the European Commission's Packaging and Packaging Waste Regulations (PPWR). The compact’s design goes beyond aesthetics; it reflects durability and luxury, allowing the brand to stay relevant in an eco-conscious market.

As Tara Cary, Eastman’s marketing manager for cosmetic packaging notes, “Consumers are increasingly expecting brands to deliver sustainable options for their beauty products but are unwilling to give up on the elegance and design aspects of the package.” By choosing Cristal One, SUQQU has managed to create a product that satisfies the consumers' aesthetic desires while fulfilling environmental responsibilities.

Enhanced Design and Functionality

SUQQU has designed its sustainable compact to not only look exquisite but also to perform exceptionally under daily use. The copolyester used displays impressive durability, particularly in drop impact resistance, making it a superior option compared to other materials like PET. The luxurious finish of the compact, with its deep, glossy black coating, enhances its appeal, aligning perfectly with SUQQU's brand essence of sophistication and style.

Cary highlights that consumers appreciate the beauty, durability, and reusability of this product—qualities that earn their place in the users’ makeup collections. The new compact serves the dual purpose of being an environmental asset, allowing consumers to contribute positively to the planet while doubling as a stunning fashion accessory.

Market Reception and Availability

Since the launch of the setting powder utilizing Cristal One in February, SUQQU has reported remarkable sales performance, achieving over 187% of its monthly sales target. This positive reception reflects a growing consumer trend favoring sustainable products in high-end beauty. The new compact and setting powder combo signify a progressive step in the beauty industry, as brands like SUQQU set the standard for eco-conscious practices.

SUQQU is not alone in its partnership with Eastman. The parent company, Kao, has a precedent of utilizing Eastman's materials, benefiting from its professional support and innovative solutions. This relationship plays a crucial role in SUQQU's mission to intertwine luxury with sustainability.

About the Brands

Founded in 2003, SUQQU represents the harmonious balance between traditional Japanese artistry and contemporary beauty needs. It embodies the essence of grace and sophistication, catering to discerning consumers who seek products defined by quality and intrinsic value.

Eastman, on the other hand, has been a leader in specialty materials since 1920, dedicated to enhancing the quality of life through innovation. With a focus on safety and sustainability, Eastman serves a variety of markets, proving that it is possible to marry high performance with a commitment to the environment.

In conclusion, SUQQU’s launch of its sustainable makeup compact reaffirms its dedication to beauty that respects both elegance and environmental impact. For more details on their innovative products, visit suqqu.com.