Threekit Unveils Revolutionary AI-Native CPQ Platform Tailored for Modern Manufacturing Needs

Threekit Introduces AI-Native CPQ: A Game Changer for Manufacturers

Threekit, a notable player in the manufacturing tech landscape, has recently unveiled an advanced configure-price-quote (CPQ) platform that is fundamentally built on artificial intelligence. This revolutionary tool is poised to redefine how manufacturers and B2B companies engage with their clients and streamline their quoting processes.

The Evolution of CPQ

Traditionally, CPQ systems required users—often experienced sales reps or internal order entry teams—to possess detailed knowledge of product specifications and options. This system worked effectively for trained professionals but presented challenges when untrained customers needed guidance. Threekit recognizes this flaw in legacy CPQ systems, where many interactions necessitate the involvement of product experts to convert client needs into accurate product configurations.

Matt Gorniak, CEO of Threekit, pointed out the limitations inherent in traditional systems, stating, “Most buyers and sellers actually don’t know what to order. That’s why so many quotes require expert involvement.” In response, Threekit has developed a platform where users can articulate their requirements in a conversational manner, and the system interprets their needs to suggest appropriate solutions.

AI at the Core

The distinctiveness of Threekit’s AI-native CPQ lies in its foundational architecture designed from the ground up to leverage AI technology. Instead of adhering to a linear quoting process, the platform enables users to engage dynamically. Users initiate by sharing what they seek—a description, specification, or even a visual representation—and Threekit takes over from there. It performs a comprehensive needs analysis, recommends solutions, and aligns it with the manufacturer’s business rules and product catalog.

This innovative approach allows sales reps, dealers, and customers to collaborate more seamlessly, paving the way for a user-friendly experience reminiscent of modern consumer-facing technologies. It is about solving the problem first, rather than forcing the user through a predetermined path.

Improved Client Experience

Research indicates that a significant percentage of B2B decision-makers will consider turning to competitors if they encounter a cumbersome purchasing experience. In a 2024 McKinsey B2B Pulse Survey, over half of the respondents expressed this concern, highlighting the need for easier buying options. By facilitating a smoother buying journey through its AI-enhanced platform, Threekit aims to ensure clients remain engaged with their manufacturers.

Furthermore, the platform's AI capabilities are not limited to internal use. They can extend directly to a manufacturer’s website, allowing customers to utilize the CPQ tool in real-time. Picture a potential buyer visiting a website, able to interact with an AI-powered sales assistant to explore suitable product configurations and receive immediate quotes without external guidance. One leading window and door manufacturer reported a substantial increase in leads after implementing this AI-powered buying experience.

Efficient Quoting for Dealers and Reps

In addition to facilitating smoother client interactions, Threekit’s CPQ platform empowers dealers and sales reps. There is no longer a requirement for perfect product input. Agents can provide any form of information—be it an image, a voice note, or a project RFP—and Threekit can transform that input into viable product configurations and quotes. This has led to remarkable outcomes, such as a commercial plumbing manufacturer quadrupling its quoting speed following the implementation of Threekit.

Conclusion: A New Era in Manufacturing CPQ

Threekit is on the cutting edge of integrating AI into the manufacturing sector, allowing for a more fluid and efficient sales experience that prioritizes user engagement. With its AI-native CPQ and guided selling platform, it empowers manufacturers and their partners to navigate the complexities of quoting and product configuration with ease. With trust from over 150 notable companies and a mission to redefine the buying experience, Threekit is undoubtedly positioned at the forefront of the industry's digital transformation.