Dandelion Chocolate Celebrates 10th Anniversary in Japan with Special Merchandise Launch

Dandelion Chocolate Marks a Decade in Japan with Unique Merchandise

Dandelion Chocolate Japan, headquartered in Taito, Tokyo, is thrilled to announce the launch of its exclusive merchandise on October 10, celebrating its 10-year milestone in Japan and the grand reopening of the Factory & Cafe Kuramae's second-floor cafe area. These new items blend design with functionality, enhancing daily life while reflecting the brand's philosophy.

As part of the celebration, three unique products have been created that capture the essence of the chocolate-making process from bean to bar:

1. Bean to Bar 8-Step Tote Bag

A practical tote bag designed to illustrate the "8 steps" from cacao bean to chocolate. This bag has enough space for A4 documents and is lightweight, easy to fold, and carry around, making it perfect as a secondary bag for shopping or outings.
- Price: ¥2,800 (tax included)
- Product page: Bean to Bar 8-step Tote Bag

2. Canvas Mini Tote Bag

Made from durable canvas, this compact mini tote bag is designed for everyday use. It features three multifunctional pockets and a sturdy base, adorned with a simple design and brand logo.
- Price: ¥4,300 (tax included)
- Product page: Canvas Mini Tote Bag

3. Pocket Towel (Beige / Ivory)

A pocket towel featuring the brand logo that conveniently fits in your palm. Available in gentle beige and ivory hues, it easily accompanies you during your cafe visits and daily activities.
- Price: ¥1,200 (tax included)
- Product page: Pocket Towel

These distinctive products will be available at three locations across Japan—Kuramae, Ise-Geku, and Kichijoji—and through the online store starting from October 10, 2025.

Renovated Cafe Area at Factory & Cafe Kuramae

In addition to the merchandise, the second-floor cafe area at the Factory & Cafe Kuramae was beautifully revamped and reopened on October 1, 2025, ahead of this significant celebration. The renovation prioritizes warmth and craftsmanship, evolving the space into a more open and welcoming environment.

Visitors can enjoy their coffee and chocolate while taking in park views and natural light from the window-side counter seats. Additional comfortable sofa seating caters to groups or solitary visitors looking for a relaxing time.

Furthermore, the iconic symbol table that connects the factory and cafe has been arranged to promote a more open interaction with the cocoa-making process, allowing patrons to experience the rich cacao aroma and observe the chocolate-making firsthand like never before.

A Step Toward the Future

The forthcoming merchandise release and its cafe renovation mark the first step toward celebrating Dandelion Chocolate's 10th anniversary in Japan in 2026. Expect more exclusive products and events to follow as the brand continues to cultivate connections among people, the community, and chocolate.

About Dandelion Chocolate

Founded in San Francisco in 2010 by Todd Masonis and others, Dandelion Chocolate has stayed true to its bean-to-bar roots, committed to crafting chocolate using single-origin cacao beans and organic cane sugar. The company sources cacao directly from farmers, emphasizing pure flavors and simple pleasures. In February 2016, Dandelion Chocolate opened its first location in Kuramae, Tokyo, followed by stores in Ise and Kichijoji. Discover more at their official website and follow them on Instagram.