Bike Rental Revolution: 45000 Rentals and Rising at Bike-O

The Rise of Bike-O's Rental Services

As biking enthusiasts continue to seek new experiences,
Bike-O & Company (CEO: Atsushi Sawa), headquartered in Setagaya, Tokyo, proudly announces that its bike rental service surpassed 45,000 rentals as of May 2025. With a mission to craft uncharted sensations in motorcycle culture, Bike-O has expanded to cater to a diverse clientele who share a passion for riding.

A Glimpse into the Journey

Launched in 2007, Bike-O's rental service has grown remarkably over the past 18 years. Starting from a handful of stores with limited motorcycle choices, it now boasts an impressive network of 53 locations and a lineup of 293 bikes.

Motorcycle enthusiasts can select from a variety of popular models including the Rebel 250 and GB350, as well as rare and discontinued models, making the service a treasure trove for both new and seasoned riders.

The Voices of the Riders

Hiroto Watanuki, the team leader in rental management, remarks, "Since before the launch, we have received inquiries from riders eager to rent bikes. While the desire to rent remains consistent, the motivations vary widely."

For many riders, life changes may lead them to part with their bikes, yet their yearning to ride remains, or they may have recently obtained their license and want an accessible introduction to biking. For others, owning a bike may not fulfill their dreams, and they yearn for the thrill of touring on their ideal motorcycle.

This desire from riders is what inspired the inception of the bike rental service at Bike-O.

Noteworthy Offerings

Bike-O also specializes in unique motorcycles at certain stores, such as the Tsukuba Classic Bike Museum, where one can rent premium models like the Z1, RZ350, and NSR250R. This variety ensures that riders can explore an array of thrilling options tailored to their individual tastes.

Watanuki adds, "Our goal is to expand the range of stores, continually adding exciting new bikes that will delight our customers."
For those interested in premium rentals, more details can be found on the Tsukuba Classic Bike Museum page and the main rental service offerings on Bike-O’s renting platform.

New Additions in Hiroshima

As summer approaches, Bike-O has expanded its rental offerings in Hiroshima with two new locations: the Hiroshima Store and Hiroshima Store Second Showroom, introducing sought-after import models like the Harley X350 and BMW G310GS.

For first-time riders, knowledgeable staff are available to provide thorough vehicle explanations for a safe riding experience. As the biking season kicks off across Japan, enthusiasts are encouraged to explore breathtaking seasonal landscapes on their favorite rented bikes.

Rental Assurance for Peace of Mind

To enhance rider confidence, Bike-O provides a comprehensive set of original insurance options to cover personal accidents during rentals. Details on these options can be found on the Bike-O rental service page.

As Bike-O continues to pursue its vision of being every rider's lifelong partner, further innovative services aimed at enhancing the biking experience are on the horizon. Stay tuned for the exciting developments at Bike-O!