UNIQLO Supports Communities with HEATTECH Donations During Holiday Season
In a shining example of corporate compassion, UNIQLO, the global apparel retailer known for its commitment to quality clothing, has launched a significant initiative named "The Heart of LifeWear." This program aims to donate a staggering one million HEATTECH clothing items worldwide, focusing specifically on providing warmth to vulnerable communities during the cold winter months. In the United States alone, UNIQLO is stepping up to donate 50,000 HEATTECH units to help individuals experiencing homelessness, asylum seekers, and refugees. The campaign underscores the company’s belief in the ability of clothing to effect positive changes in people's lives.
Jean Shein, UNIQLO's Global Director of Sustainability, emphasized their mission by stating, "At UNIQLO, we believe in the power of clothing to make a positive impact on people's lives. Through 'The Heart of LifeWear' initiative, we are committed to supporting communities across the United States by providing warmth and comfort to those who need it most during this holiday season." This statement encapsulates the ethos of the LifeWear brand, which is built on the principles of simplicity, quality, and functionality.
To extend the spirit of giving, UNIQLO invites its customers to participate by making donations at checkout in any of their U.S. stores. Contributions will specifically support homeless youth through the collaboration with the Covenant House, a long-standing organization dedicated to assisting vulnerable young people. Additionally, customers can donate gently used UNIQLO clothing through the RE.UNIQLO program, which ensures these items are given new life to further aid those in need.
UNIQLO is partnering with notable organizations throughout the U.S. to maximize the impact of their donations. One such partner is Covenant House, which has provided housing and support to at-risk youth since 1972. This winter, UNIQLO aims to address the basic need for warmth among Covenant House youth by delivering HEATTECH products, empowering them with both dignity and comfort. An exciting highlight of this partnership includes the recent Holiday HEATTECH Gifting Event, transforming Covenant House's Pride Hall into a festive area where youth could engage in activities like personalized shopping, cookie decorating, and video game contests.
Another key partner, Save the Children, is utilizing HEATTECH items in over 250 rural U.S. communities. They ensure that children in cold climates, such as Washington State and West Virginia, have access to essential warm clothing during emergencies, including natural disasters.
Furthermore, UNIQLO's collaboration with local government initiatives extends its reach to those facing homelessness in New York City. Partnering with the Department of Homeless Services (DHS), the retailer will provide HEATTECH items to unhoused individuals via outreach teams and dedicated centers. This initiative is essential in safeguarding New Yorkers against the life-threatening risks of hypothermia during extreme weather conditions.
The NYC Health + Hospitals' Street Health Outreach Wellness program also benefits from UNIQLO's generosity. This program focuses on connecting vulnerable individuals to essential medical and social services. By supplying warm clothing, UNIQLO helps ensure that those in need can access necessary healthcare and stability during challenging times.
UNIQLO’s commitment to social responsibility doesn't stop there. Through the RE.UNIQLO initiative, the company has been collecting pre-worn UNIQLO garments from customers for over 20 years, promoting sustainable practices by repurposing or recycling clothing to lessen environmental waste. This reusability aligns seamlessly with the concept of LifeWear, which embodies clothing that adapts to the needs of wearers and nurtures their livelihoods.
As a global brand under Fast Retailing Co., Ltd., UNIQLO continues to make strides in enhancing its presence while retaining a genuine commitment to improving lives worldwide. With more than 2,500 stores globally and annual sales of approximately $21.42 billion, UNIQLO is poised to further establish its mission of providing LifeWear that caters to modern living, helping billions stay warm, comfortable, and dignified during winter.
For those interested in supporting this essential cause, visit UNIQLO’s website for more information on the Heart of LifeWear initiative and how you can contribute to making a difference this holiday season. To make a donation, learn about the RE.UNIQLO program, or receive more details on their partnerships, customers are encouraged to visit uniqlo.com.
Jean Shein, UNIQLO's Global Director of Sustainability, emphasized their mission by stating, "At UNIQLO, we believe in the power of clothing to make a positive impact on people's lives. Through 'The Heart of LifeWear' initiative, we are committed to supporting communities across the United States by providing warmth and comfort to those who need it most during this holiday season." This statement encapsulates the ethos of the LifeWear brand, which is built on the principles of simplicity, quality, and functionality.
To extend the spirit of giving, UNIQLO invites its customers to participate by making donations at checkout in any of their U.S. stores. Contributions will specifically support homeless youth through the collaboration with the Covenant House, a long-standing organization dedicated to assisting vulnerable young people. Additionally, customers can donate gently used UNIQLO clothing through the RE.UNIQLO program, which ensures these items are given new life to further aid those in need.
UNIQLO is partnering with notable organizations throughout the U.S. to maximize the impact of their donations. One such partner is Covenant House, which has provided housing and support to at-risk youth since 1972. This winter, UNIQLO aims to address the basic need for warmth among Covenant House youth by delivering HEATTECH products, empowering them with both dignity and comfort. An exciting highlight of this partnership includes the recent Holiday HEATTECH Gifting Event, transforming Covenant House's Pride Hall into a festive area where youth could engage in activities like personalized shopping, cookie decorating, and video game contests.
Another key partner, Save the Children, is utilizing HEATTECH items in over 250 rural U.S. communities. They ensure that children in cold climates, such as Washington State and West Virginia, have access to essential warm clothing during emergencies, including natural disasters.
Furthermore, UNIQLO's collaboration with local government initiatives extends its reach to those facing homelessness in New York City. Partnering with the Department of Homeless Services (DHS), the retailer will provide HEATTECH items to unhoused individuals via outreach teams and dedicated centers. This initiative is essential in safeguarding New Yorkers against the life-threatening risks of hypothermia during extreme weather conditions.
The NYC Health + Hospitals' Street Health Outreach Wellness program also benefits from UNIQLO's generosity. This program focuses on connecting vulnerable individuals to essential medical and social services. By supplying warm clothing, UNIQLO helps ensure that those in need can access necessary healthcare and stability during challenging times.
UNIQLO’s commitment to social responsibility doesn't stop there. Through the RE.UNIQLO initiative, the company has been collecting pre-worn UNIQLO garments from customers for over 20 years, promoting sustainable practices by repurposing or recycling clothing to lessen environmental waste. This reusability aligns seamlessly with the concept of LifeWear, which embodies clothing that adapts to the needs of wearers and nurtures their livelihoods.
As a global brand under Fast Retailing Co., Ltd., UNIQLO continues to make strides in enhancing its presence while retaining a genuine commitment to improving lives worldwide. With more than 2,500 stores globally and annual sales of approximately $21.42 billion, UNIQLO is poised to further establish its mission of providing LifeWear that caters to modern living, helping billions stay warm, comfortable, and dignified during winter.
For those interested in supporting this essential cause, visit UNIQLO’s website for more information on the Heart of LifeWear initiative and how you can contribute to making a difference this holiday season. To make a donation, learn about the RE.UNIQLO program, or receive more details on their partnerships, customers are encouraged to visit uniqlo.com.
Topics Consumer Products & Retail）
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