Frigidaire's New Campaign Celebrates Over a Century of Appliance Innovation

Celebrating a Legacy of Innovation: Frigidaire's New Campaign

Frigidaire, a well-established name in home appliances and part of the Electrolux Group, has officially launched its latest branding initiative titled "Daire to Expect More." This campaign pays tribute to over 100 years of innovation in the appliance industry, targeting families and encouraging them to interact with their appliances in new and exciting ways.

A Journey Through Time

The campaign creatively blends nostalgia with modernity, using visuals that traverse several decades, from the classic kitchens of the 1950s featuring retro Frigidaire appliances to the sleek, efficient designs we see in today’s homes. The ad employs clever taglines, such as "Daire to Evolve" and "Daire to Think Big," challenging viewers to think differently about household appliances that define their daily lives.

Engaging with Consumers

Early consumer feedback has shown that this campaign resonates deeply, as many viewers connected with its nostalgic elements. In a recent Kantar study, the ad was rated significantly higher than previous campaigns, achieving 95% for meaningfulness and high ratings for its uniqueness and persuasiveness. Amie Guy, Frigidaire's Senior Vice President of Marketing, expressed her excitement about taking consumers through the next chapter of the brand's storied past.

Commitment to Innovation

Frigidaire has a rich history of pioneering groundbreaking inventions, from the first home refrigerator in 1918 to the recent incorporation of air fry technology in ovens in 2019. The brand continues to focus on the heart of the home, encouraging families to explore the possibilities that their appliances can provide. The campaign reaffirms this commitment and invites families to "Daire" discover the range of innovative features Frigidaire offers.

Where to See the Campaign

Consumers can expect to see the new advertisements across various platforms, including streaming services, traditional television networks, digital media, and social media channels. A dedicated landing page has been launched to spotlight the new campaign and Frigidaire's best-selling products, including unique features like the Custom-Flex® Temp Drawer and the SpaceWise® Organization System.

Looking Ahead

Frigidaire has long been committed to creating easy-to-use, high-performing appliances that prioritize convenience and time-saving features for families. The ‘Daire to Expect More’ campaign is not just a celebration of the past but a continued promise of innovation and quality for the future. As consumers engage with this campaign, they are invited to reflect on the transformative experiences their Frigidaire appliances have brought into their homes.

For those interested in learning more, detailed information about Frigidaire’s appliances and the new campaign can be found on their official website at www.frigidaire.com/en/daire-to-expect-more.

In conclusion, this innovative campaign encapsulates Frigidaire's legacy while encouraging families to dream bigger in their day-to-day lives, fostering a strong connection to the essential role these appliances play. Frigidaire continues to set a high standard in the appliance industry while evolving with the needs of today's consumers.