#Japan #Tokyo #grirose #school bags #Color Trends

Grirose's Exciting Land Bag Trends for 2026

As summer break approaches, parents are gearing up for an exciting period of selecting school bags for their children. Grirose, a brand under Tsuchiya Kaban Seizojo, recently revealed the color ranking and latest trends for their 2026 admission bags. Known for their stylish designs and vibrant colors, Grirose bags have become a go-to choice for parents looking for both functionality and aesthetics.

The Popularity of Color Trends

From February 12 to August 5, 2025, Grirose compiled data on bag purchases to determine the most popular color trends. With over 50% of purchases falling into the pink and purple categories, these hues have firmly established their dominance in the market. The top three positions included:
1. Pink and Red
2. Purple
3. White

Among the standout features of Grirose bags is their quality selection—a variety of textures and tones, from glossy enamel finishes to elegant pastel shades, ensuring both children and parents will find something they adore.

Spotlights on Popular Models

The 'Coffret Pearl Sugar Cream,' a delicate white bag with a hint of pink, captured the top spot among white models. Famously chic and eye-catching, this bag perfectly dispels the myths surrounding white bags being prone to dirt. Thanks to its waterproof processing, cleaning is as easy as a simple wipe.

Other fan favorites include the Coffret Pearl Little Flamingo, a whimsical soft pink bag at ¥77,000 (tax included), and the Caprice Shimmer Lucent Purple at ¥79,000 (tax included), both showcasing the brand's commitment to playful sophistication.

A Rise in Set Purchases

Interestingly, more than 50% of customers opted for bundled purchases, which include essential accessories. Grirose offers several decorative items that not only protect bags but also enhance their appearance:

• - Grirose Bag Covers (¥3,900 each)
• - Grirose Bag Ribbons (¥2,900 each)

Given the functional and cute nature of these accessories, they have quickly become popular among buyers keen to dress up their bags.

Extended Store Experience

In an effort to spread the joy of Grirose bags, temporary stores in Sendai and Kobe will extend their operations, sparking enthusiasm among local customers. New locations in Karuizawa and Hiroshima will also enable more families to experience the charm of Grirose bags firsthand. Various shops, including Tuchiya's main outlets, will feature both Grirose and Tsuchiya bags, allowing for a wide selection.

Capture Summer Memories

To commemorate the journey of selecting a school bag, Grirose stores are offering custom digital photo frames called My Land Bag Photo for customers. Families can enjoy creating unforgettable memories by selecting from 84 unique combinations of frame designs and comments. This service is not only a delightful keepsake but also an opportunity to share growth milestones with relatives.

Cleaning Service Initiative

Summer is also the perfect time to maintain school bags. Grirose provides a convenient cleaning service where customers can visit stores to have their bags professionally cleaned. The service runs from August 1, 2025, to January 4, 2026, ensuring that students’ bags remain pristine for the school year.

About Grirose

Founded in 2019, Grirose aims to inspire children's sense of wonder and dreams through delightful designs and splendid colors that are sure to capture the hearts of parents and children alike. Drawing inspiration from Parisian aesthetics, it offers a beautiful blend of quality and charm, ensuring that every bag is a true treasure.

For more information about the brand and the products, you can visit the Grirose official website or contact their customer support.