Imre Appoints Greg Voyles as Chief Growth Officer to Fuel Healthcare Focus

Imre's New Era Under Greg Voyles: Transforming Healthcare Marketing

Imre, a performance-driven creative agency, has made a significant addition to its leadership team with the appointment of Greg Voyles as the Chief Growth Officer. As healthcare marketing increasingly evolves, Voyles' extensive experience is expected to help the agency enhance its capabilities and offerings for healthcare clients navigating a rapidly changing landscape.

A Strategic Move

Greg Voyles brings over 25 years of expertise in the pharmaceutical industry, previously holding key roles in leading companies such as Syneos Health, Vertical Pharmaceuticals, and Osmotica Pharmaceutical. His accomplishments span across various aspects of the business, including sales, marketing, and operational management. At Imre, he is set to lead the strategic growth initiatives, focusing on business development, reputation management, and marketing endeavors.

Anna Kotis, President of Imre, expressed excitement about Voyles' arrival, noting that his deep commercial insights align perfectly with the agency's culture of innovation in healthcare marketing. "Our mission at Imre is to connect people to brands for navigating the most important decisions in life," she stated. "Greg's wealth of experience will be invaluable in helping our clients adapt and succeed in this new era driven by generative AI."

Focus on Generative AI

Voyles' appointment comes at a crucial time when healthcare marketing is increasingly looking to adopt new technologies and strategies. The emergence of generative AI offers numerous opportunities for enhancing marketing effectiveness in the biopharma sector. Imre aims to leverage this technology to provide healthcare clients with innovative solutions that can deepen customer engagement and improve outcomes.

Greg’s vision for Imre includes fostering a culture where collaboration and shared goals drive results. He believes that understanding the nuances of current growth processes is essential for ensuring sustainable client success. "I'm excited to help propel Imre into its next phase, especially as we double down on healthcare and precision data solutions to meet our clients' unique challenges," Voyles remarked.

The Imre Philosophy and Culture

Founded 32 years ago, Imre has consistently demonstrated a commitment to creativity and performance. With a focus on not just healthcare but also consumer engagement, the agency aims to meet the diverse needs of their clients. Their innovative strategies are complemented by a modern approach that includes omnichannel marketing, data analytics, and AI optimization.

Imre prides itself on its work-from-anywhere culture, allowing team members to thrive in a flexible environment—an aspect that Voyles appreciates. He emphasizes the importance of connecting with the people behind the brand work and championing their growth along the way.

Looking Ahead

As the healthcare landscape continues to shift, Greg Voyles' leadership at Imre is poised to make a notable impact. The melding of his extensive expertise with the agency's dedication to innovation and client success sets the stage for new growth opportunities. Voyles aims to harness both proven strategies and forward-thinking technologies to ensure that Imre remains a leading player in healthcare marketing.

Imre's proven track record in launching and managing diverse healthcare brands underlines their commitment to excellence. As Voyles steps into his role, the agency is ready to embrace the future—with new solutions tailored to meet the ever-evolving demands of healthcare clients, ensuring that they thrive in an increasingly competitive market.