#Japan #Tokyo #Seven-Eleven #Haidilao #Frozen Hot Pot

Exciting News: Launch of Haidilao's Frozen Hot Pot

A new culinary trend is making waves in Japan with the launch of the first frozen products from the globally renowned hot pot brand, Haidilao. Starting July 21, 2020, you can indulge in authentic flavor with “Seven Premium Haidilao Super Spicy Hot Pot,” available at 7-Eleven stores nationwide. Operating over 1,500 stores in 18 countries, Haidilao has gained immense popularity among the younger generation and women in recent years, and this frozen offering aims to encapsulate the joy of dining out in the comfort of home.

A Convenient Culinary Experience

As cooking time becomes increasingly valuable in our busy lives, the demand for easy-to-prepare frozen foods has grown. The “Cook Quick” series, launching in November 2024, presents a solution, offering a mix of quick-preparation products, from microwave-friendly options to more elaborate meals that can be crafted using frying pans or toasters. This duality in convenience and taste is the hallmark of the new “Cook Quick” series by 7-Eleven.

Authentic Flavors of Haidilao

The “Seven Premium Haidilao Super Spicy Hot Pot” is priced at 648 yen (tax included: 699.84 yen) and incorporates a rich broth made from beef bones and nine meticulously chosen spices, culminating with a fragrant maison-made chili oil. Each spoonful releases a burst of aromatic flavor, combined with a delightful tingle and the savory essence of the beef bone soup, which is particularly tempting in the hot summer months.

A Luxurious All-in-One Meal

Featuring a complete assembly of ingredients such as vermicelli, pork, cabbage, bean sprouts, enoki mushrooms, and potatoes, this all-in-one product simply requires eight minutes of cooking in a pot from a frozen state to enjoy a restaurant-quality hot pot at home. It also allows for personal flavor adjustments by adding your choice of ingredients, appealing to those who enjoy customizing their meals.

About Haidilao Hot Pot

Founded in 1994, Haidilao is a globally recognized hot pot brand that has expanded successfully beyond its native China. As of 2026, it boasts more than 1,500 restaurants across 18 countries and regions. Haidilao made its Japanese debut in September 2015 in Ikebukuro and continues to flourish in key cities such as Osaka, Chiba, Kawasaki, and Yokohama with eight active locations.

The diverse hot pot offerings include the famous mala, tomato, and white broth, catering to a wide spectrum of tastes. Beyond mere food, Haidilao guarantees an extraordinary dining experience with traditional Sichuan performances, including the renowned “face-changing show” and “Kung Fu noodles.”

For more information on Haidilao, visit their official website: Haidilao Japan.

Official Statement

A spokesperson emphasized that the launch reflects a desire to allow busy individuals to savor the comforts of hot pot at home. By combining a richly flavored beef bone soup with the aromatic spices in the chili oil, the aim was to capture an authentic dining experience. With ingredients pre-set for convenience, the hot pot is incredibly simple: just plug in the ingredients and wait for about eight minutes to prepare a delightful meal that nourishes both body and mind.

Please note that prices may vary by location. The listed prices reflect an 8% consumption tax applicable under reduced tax rates. Availability may fluctuate depending on stock levels and various circumstances. Certain items may be excluded from sale at specific locations, and product names and standards may differ. Images shown are for illustrative purposes only. For sales area details, visit: https://www.sej.co.jp/products/area/. This information is current as of now; please check the website for updates.