#USA #Irvine #Adventure #Road Trip #Kia Sportage

Kia America Launches a Two-Part Creative Campaign for the 2026 Sportage SUV

Kia America is excited to introduce a vibrant two-part campaign that encapsulates the thrill of the quintessential American road trip, promoting its 2026 Sportage compact SUV. This initiative highlights the brand's evolution and underscores the versatility and dependability of the Sportage, known as Kia's longest-standing nameplate. With its recent makeover, the Sportage showcases a bold, modern design featuring a pronounced front grille and an interior loaded with advanced technology.

The Journey Begins

The campaign, which features two engaging 30-second commercials, invites viewers to embark on an unforgettable adventure. The first episode, titled "Keep the Adventure Going," is set to the upbeat track "Rock'n Me" by the iconic Steve Miller Band. It follows a young man driving a Sportage X-Pro amidst varied climatic conditions and diverse landscapes while showcasing the remarkable features of this SUV. The journey is cleverly marked by the changing graphics on his t-shirt, which serves as a visual representation of his progress across the country.

During his trip, he stops in Texas, where serendipity strikes as he encounters a young woman wearing the same t-shirt. Their coincidental meeting suggests the start of a new chapter, concluding the segment with the tagline reminding viewers to "Keep the Adventure Going." It beautifully transitions to the second episode, where we observe the couple now happily exploring new horizons together in a Sportage HEV, equipped with a hybrid powertrain, as they celebrate life’s special moments on the road.

A Perfect Fit for All Drivers

Russell Wager, the Vice President of Marketing at Kia America, describes the Sportage as an ideal SUV for any driver at any stage of life. “The Sportage is favored for its spacious interior, cutting-edge driver assistance features, and a tech-savvy cabin,” he noted. Furthermore, the availability of hybrid and electrified options ensures that the Sportage meets a variety of needs and environmental considerations.

The campaign goes beyond the initial 30-second spots, incorporating 15-second clips along with extensive digital marketing strategies, print ads, and various outdoor components. Kia is also leveraging social media platforms—like TikTok, Pinterest, Meta, Reddit, and Snapchat—to ensure the campaign reaches a broad audience effectively.

Kia's Commitment to Quality and Sustainability

Kia America is not just about creating remarkable vehicles but is also committed to excellence and sustainability. Based in Irvine, California, Kia has been recognized for its innovative approaches and has consistently ranked high in automotive quality surveys. The brand is proud to stand amongst the TIME World's Most Sustainable Companies for 2024. Additionally, Kia serves as the official automotive partner to prominent sports leagues, notably the NBA and WNBA, enhancing its visibility and engagement with a broader audience.

Kia's dedication to quality is also reflected in its diverse range of vehicles, which includes gas-powered, hybrid, plug-in hybrid, and fully electric models sold through an expansive network of nearly 800 dealers across the United States. It's noteworthy that selected trims of the Sportage and other models are proudly assembled in the U.S. from a mixture of global and locally sourced parts, emphasizing the brand’s commitment to American craftsmanship.

Conclusion

With the launch of this new campaign for the 2026 Sportage, Kia America encourages individuals and families alike to rediscover the beauty of the journey, reigniting the spirit of adventure that American road trips are famed for. Whether you're driving through picturesque landscapes or navigating urban jungles, the 2026 Sportage is equipped to handle it all with style and performance.

For those interested in witnessing the adventures portrayed in the commercials, as well as learning more about the features that make the Sportage a standout choice, visit Kia’s media site.