#United States #Honolulu #K•FISH #Korean Seafood

K•FISH Shines Bright at Hawaii Korean Festival

On August 2, 2025, the vibrant Hawaiian landscape welcomed a unique culinary experience as the K•FISH Cooking Show and Promotion Booth came to life at the Hawaii Korean Festival, hosted by the Ministry of Oceans and Fisheries of South Korea in collaboration with the Korea Fisheries Association. This event aimed to not only celebrate Korean culture but also to promote the growing popularity of Korean seafood among Hawaiian locals and visitors.

From the moment attendees entered the Honolulu Civic Center, it was apparent that the event was a spectacle to behold. With nearly 45,000 visitors in attendance, the interest in K•FISH was overwhelming, highlighting the significance of Korean seafood in the global market. K•FISH, Korea’s official government-certified seafood export brand, is known for its strict quality controls and diverse offerings.

The promotion booth featured an array of top Korean seafood products including seaweed (gim), abalone, fish roe, and fish cakes. Each product was showcased alongside its manufacturer, providing visitors with insights into the variety and quality of K•FISH-certified offerings. This arrangement not only elevated the seafood's status but also empowered local consumers by fostering a connection between them and the producers.

To make the experience more engaging, the booth included interactive activities such as SNS (social networking service) events, a photo zone, and sampling opportunities, which captivated the crowds. These initiatives successfully promoted a positive image for K•FISH among various demographics, including families and children. Among the event highlights were four tasting sessions that introduced dishes such as Gim Bugak with Tuna Mayo and Canned Abalone served with Local Sauces, which delighted the palates of many attendees and encouraged inquiries about purchasing these delectable products.

The star attraction was undoubtedly the K•FISH Cooking Show led by renowned chef Andre Rush. His live demonstration featured an original recipe, Gim Bugak Abalone Tacos, created exclusively for the event. After the demonstration, 100 servings were shared among the eager crowd, earning rave reviews from attendees and garnering admiration from industry professionals. Chef Rush’s vibrant passion for Korean cuisine clearly resonated with the audience, significantly affecting their perception of K•FISH and its offerings.

Minister Kang Do-hyung, who played a pivotal role in bringing the event to life, expressed his enthusiasm: "K•FISH is no longer just about seafood—it is evolving into a premium brand representing safety and health. We are committed to continuing our promotional efforts across the U.S. and Hawaii to highlight the excellence and potential of K•FISH."

This successful outing at the festival underscores the growing recognition of Korean cuisine in Hawaii and beyond. As the culinary landscape becomes increasingly diverse, K•FISH stands out as a premium choice for seafood lovers. The commitment to quality and taste ensures that Korean seafood will continue to flourish on the international stage. Through events like the Hawaii Korean Festival, K•FISH not only showcases its superior products but also strengthens cultural ties and expands market reach in the U.S., paving the way for a delicious future.

In conclusion, K•FISH's initiative in Hawaii has set the stage for further developments in promoting Korean seafood. The enthusiasm and positive reception from attendees illustrate the potential for K•FISH to become a household name in the culinary world. As more consumers discover the quality and delight of Korean seafood, K•FISH is well-positioned to meet this growing demand.