#Japan #AI Solutions #Tokyo #Data Strategy #MBK Digital

Overcoming the 8% Barrier: The Emergence of MBK Digital

Introduction
In a bold step towards reshaping how businesses operate, MBK Digital, which is headquartered in Chiyoda, Tokyo, has officially launched as a new entity after merging Legoliss and Hogetic Lab, effective April 1, 2025. With a mission to leverage the power of data and AI, MBK Digital aims to help companies bring their visions to life through innovative management practices.

The Challenges of Data Utilization
Despite a growing momentum in Japan toward data utilization and digital transformation (DX), only a scant 8% of companies have genuinely experienced tangible results from their efforts, according to a recent Gartner Japan survey. Many enterprises find themselves stalled during the adoption phase, grappling with issues such as underutilized data, insufficient skill sets, and a lack of clear integration of data into their core business functions.

For instance, in the realms of CRM and marketing, initiatives designed to improve customer lifetime value (LTV) often become overly focused on short-term KPIs, neglecting the development of comprehensive strategies to deepen relationships with customers over time. MBK Digital recognizes these obstacles and is determined to redefine the approach to data utilization beyond simple analytics support.

A Comprehensive Approach
MBK Digital's innovative strategy involves reimagining customer-centric marketing and CRM initiatives from the ground up. They are dedicated to creating systems that enable organizations to autonomously drive true data utilization. Their key focus areas include:

• - Connection through Strategy Design: By establishing linear connections between a company's aspirations and customer strategies, MBK Digital aims to create long-lasting customer experiences rather than just short-term campaigns.
• - Continuous Improvement of Initiatives: They advocate for frameworks that elevate allowable CPA thresholds, enabling access to broader user segments and striving for profit maximization without being limited by traditional ROAS and CPA targets.
• - Redefining Marketing: All customer touchpoints, including LINE, e-commerce, physical stores, and customer service, will be consolidated and utilized as strategic assets. MBK Digital is committed to treating every customer engagement point as a facet of the marketing equation.

Focus on Sustainable Transformation
Going forward, MBK Digital aims to serve as a pivotal transformation partner to purpose-driven companies by leveraging profound insights into societal challenges. They aspire to provide value both through conceptualization and execution, ultimately fostering a sustainable growth model.

Successful Case Studies
One notable instance is their collaboration with a major sports goods manufacturer, where MBK Digital respected and integrated the company's existing data management practices to visualize their marketing data. This led to identifying new trends and offering objective insights that informed decision-making. Regular support in decision-making has initiated ongoing efforts to enhance overall brand experiences.

Leadership Vision
CEO Arin Serizawa emphasizes that MBK Digital marks a new endeavor to assist Japanese companies in resolving challenges through effective use of data and AI, supporting their sustainable growth. The organization is committed to bolstering the maturity of data utilization within firms and playing a vital role in redefining the future. In line with this vision, MBK Digital seeks to cultivate a culture of innovation by welcoming collaborators to create new value in a collaborative environment.

Join Us
MBK Digital is actively recruiting individuals passionate about driving true data utilization through the power of data and AI. Interested candidates can apply through their careers page.
Apply Here

Company Overview

• - Name: MBK Digital Co., Ltd.
• - Address: 2-3-4 Uchikanda, Chiyoda, Tokyo, S-GATE Otemachi North 2F
• - Established: April 1, 2025
• - CEO: Arin Serizawa
• - Employees: Approximately 70
• - Business Overview: Development of data strategies, AI and BI development, support for implementation and utilization of data, management of advertising and CRM operations, and sale of advertising distribution AI tools domestically and internationally.
• - Website: MBK Digital