#Japan #Tokyo #NewsPicks #FIELD MANAGEMENT EXPAND #Experience Marketing

Join Us for an Insightful Event on Experience Design in BtoB Events

On September 30, 2025, a unique event titled “Creating Emotion Through Copy: A Deep Dive into Experience Design for BtoB Events” will be hosted by NewsPicks Brand Design. This gathering aims to reshape how businesses understand and implement experience design within their marketing and event strategies.

The session will feature Kohei Higuchi, a renowned copywriter and planner, alongside Wataru Moriyama, the Chief Executive of the Experience Marketing division of FIELD MANAGEMENT EXPAND (FMX). Their insights are essential for anyone keen on redefining customer experience at BtoB events.

FMX's Unique Approach to Experience Design

FMX has successfully leveraged its experience from numerous BtoB events to create experiences that transcend traditional marketing efforts. Their expertise lies not just in gathering attendees but in fostering deeper relationships with customers, allowing them to genuinely experience brand and business values.

The focus of this event will be on FMX’s distinctive approach to designing experiences rooted in copywriting. Participants will see firsthand how effective copy can bridge concepts, spatial design, and the emotional responses of customers. This session will include concrete examples of successful campaigns, showcasing the transformative power of thoughtful design and messaging.

Event Details

• - Date: September 30, 2025
• - Time: 5:00 PM - 6:00 PM, with a networking session afterward
• - Format: Hybrid (in-person and online)
• - Location: Userbase Company, 2-5-2 Marunouchi, Chiyoda Ward, Tokyo
• - Participation Fee: Free of charge
• - More Information: Event Registration

Who Will Benefit?

This event is a must-attend for those involved in event planning, customer experience design, and marketing strategies. By joining, you’ll gain invaluable insights into addressing challenges faced when curating BtoB events that yield significant outcomes.

Whether you can join us physically in Marunouchi, Tokyo, or prefer to participate online, this event promises to deliver thought-provoking discussions that can inspire your approach to BtoB marketing and event execution.

Speaker Profiles

Wataru Moriyama

As the Chief Executive of FMX's Experience Marketing Division, Wataru brings a wealth of experience from his tenure as an Account Producer at a leading marketing agency. He excels in overseeing comprehensive project management for events and strategizing creative proposals that captivate audiences.

Kohei Higuchi

Born in Nagano Prefecture and a graduate from Osaka University of Arts, Kohei has a rich background in video production and advertising. His work within FMX encompasses creating impactful copy for television commercials, online content, and print ads, making him an indispensable asset to the team.

About FIELD MANAGEMENT EXPAND (FMX)

Founded on January 4, 2021, FMX is a creative powerhouse committed to client growth through strategic consulting, agency services, and event management. With a mission of “Creating Beyond Imagination,” FMX combines expertise across various disciplines to deliver agile, customized solutions tailored to their clients.

For further details about the event or to explore FMX's offerings, please visit their official website: FMX Official Site.

Don't miss this exceptional opportunity to enhance your understanding of experience design in BtoB events!