Maid Brigade's New Campaign Aims to Bring Calm to Holiday Cleaning Stress

As the holiday season approaches, many families find themselves overwhelmed by the multitude of chores that come with hosting gatherings. Maid Brigade, a company with over 40 years of experience in professional home cleaning, has recognized this challenge and aims to help households navigate the stress that often accompanies the festive period. Their new campaign, "From Rushed To Relaxed – Your Moment of Calm," seeks to support families in creating tranquil environments conducive to enjoying the season with loved ones while taking the burden of cleaning off their plates.

According to research, a significant number of U.S. adults—about 89%—experience stress during the holidays, largely due to the added responsibilities of preparing homes for guests. Particularly, many people feel compelled to clean extensively before and after gatherings, with some devoting upwards of three hours solely to preparing spaces. Amidst the decorating, cooking, and hosting duties, cleaning can quickly turn from a necessary task to a major source of anxiety.

Danessa Itaya, Maid Brigade's Brand President, understands the pressure that hosting can bring. "The excitement of holiday gatherings can rapidly turn to exhaustion if homeowners don’t have the support they need. This campaign is designed to remind families that it’s okay to step back and let us handle the heavy tasks, allowing them to truly enjoy their time with those who matter most,” she stated.

In tandem with the campaign, participants at select Maid Brigade franchise locations will receive thoughtful gifts—a tea packet and a candle bag—as part of the initiative. These are intended to encourage homeowners to take a moment for themselves, to pause and savour the holiday's essence while Maid Brigade takes care of the tidying up.

To mitigate the stress associated with hosting, Maid Brigade has shared some valuable holiday cleaning tips that can help homeowners prepare for their gatherings:
1. Focus on First Impressions: Make sure to spruce up entryways and clear any clutter near the front door. A clean and welcoming entrance sets the tone for guests.
2. Prioritize High-Traffic Areas: Concentrate on cleaning the kitchen, bathrooms, and living spaces that are likely to see the most action. This ensures that the areas guests frequent the most are tidy and inviting.
3. Create a Cozy Atmosphere: A subtle candle or simmering cinnamon and citrus on the stove can encourage a warm and calm ambiance in your home.
4. Declutter Surfaces: Tidying up surfaces such as kitchen countertops and coffee tables can make rooms feel significantly more organized and spacious.
5. Book a Professional Cleaning Early: Given the busy nature of the season, it’s wise to schedule appointments early. This way, you can ensure your home is sparkling clean before the arrival of your guests.

Whether families are gearing up for Thanksgiving dinner, celebrating holiday traditions, or ringing in the New Year, Maid Brigade is dedicated to providing a service that brings cleanliness and tranquility back to homes across the nation. To find out more about their services, request a free holiday cleaning estimate, or book a cleaning, you can visit their website at www.maidbrigade.com or contact your local Maid Brigade office directly.

Topics Consumer Products & Retail)

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