#CardWorks #Merrick Bank #South Jordan #Ollo Credit Card

Merrick Bank's Transformative Rebranding

Merrick Bank has recently made a significant leap in enhancing customer experience with a complete rebrand, introducing a new logo, tagline, and an upgraded website. Positioned among the top 20 credit card issuers in the U.S., the rebranding effort reflects the company's commitment to helping customers build and manage their credit effectively.

Evolution of the Brand

The rebranding arrives after Merrick Bank secured the Ally credit card portfolio in April 2025 and repositioned the Ollo® credit cards in October 2025. The tagline, "The bank that builds™", embodies the essence of their services, emphasizing a supportive relationship aimed at encouraging financial growth for all customers.

The newly designed logo portrays building blocks arranged in a way that symbolizes both aspiration and progression. This visual identity aims to instill confidence while representing the bank's pledge to meet the diverse credit-building needs of its customers.

An Intuitive Website Experience

Accompanying the visual refresh is a revised website, located at merrickbank.com. The site now features a streamlined navigation system and updated product descriptions that make it easier for users to comprehend their options and take action. The modern design is optimized for mobile devices, ensuring accessibility wherever customers are.

Brian W. Jones, president of Merrick Bank, highlighted that the vision behind this change is straightforward: to empower individuals to move forward in their financial journeys. He states, “The bank that builds™ is more than a tagline; it’s a commitment to offering transparent and responsible credit support.”

Understanding Customer Needs

Merrick Bank recognizes that navigating credit options can often lead to confusion and anxiety for many individuals. Matthew Kramer, SVP and Head of Marketing, noted that understanding these challenges is essential to redesigning their approach to customer interactions. The new branding reflects a strong message of transparency, focusing on accessible solutions that cater to varied customer requirements. The bank aims to dispel the frustration many feel when trying to access credit, presenting options and resources designed to facilitate growth and manageability.

Key Features of the New Brand Identity

1. Updated Visual Identity: A simplified logo and visual system geared towards mobile-first experiences highlight Merrick Bank’s modern outlook.
2. New Tagline: The phrase