#United States #Walnut Creek #Ad Tech #California Bank Trust #Buyerlink

Buyerlink Secures $40 Million Credit Facility

In a significant boost to its capital structure, Buyerlink, a pioneering online auction marketplace specializing in performance-based marketing, has secured a $40 million senior secured credit facility with Zions Bancorporation, operating as California Bank Trust. This funding is set to enhance Buyerlink's financial flexibility and support its continuous growth trajectory.

Payam Zamani, the Founder and CEO of One Planet Group, which is the parent company of Buyerlink, expressed confidence in the deal, stating, "This financing provides additional balance sheet flexibility and supports our long-term growth strategy. We are pleased to partner with California Bank Trust as we continue to invest in and strengthen our leadership in the AI-driven ad tech space."

Strengthening Foundations for Future Growth

The newly secured credit facility not only provides liquidity but also aligns with the strategic goals of Buyerlink as the company accelerates its transition into an AI-native leader in advertising technology. Jaime Keane, Senior Vice President of the Commercial Banking Group at California Bank Trust, remarked on Buyerlink's impressive trajectory, noting, "We are proud to support the company with a financing solution that aligns with their growth trajectory and operational strength."

Buyerlink has demonstrated remarkable growth over the last few years, crossing the revenue milestone of $125 million while maintaining an industry-leading EBITDA. This growth has been driven by both organic expansion and strategic acquisitions, positioning the company as a formidable player in diverse sectors such as automotive, real estate, home services, insurance, and legal.

A New Era of AI-Driven Marketing

With its significant monthly generation of over a million buyer leads, Buyerlink continues to evolve as a crucial digital marketplace. The firm leverages its patented technology to deliver hyper-targeted consumer demand at scale, enhancing the efficiency of marketing strategies employed by businesses of all kinds. As a part of its commitment to innovation, Buyerlink has been integrating advanced machine learning technologies to ensure optimal outcomes for both buyers and sellers.

The company’s platform currently offers a range of services, including Enhanced Clicks™, qualified leads, inbound calls, transfers, and pre-set appointments. This versatility is a testament to Buyerlink's capability to cater to various industries while maintaining a focus on improving customer engagement.

Commitment to Community and Ethical Business

Buyerlink, fully owned by One Planet Group, adheres to a mission that goes beyond just profit generation. The group is dedicated to uplifting communities through its commitment to ethical practices and support for innovative business ideas that contribute positively to society.

With its headquarters nestled in Walnut Creek, California, and teams spread across more than ten countries, Buyerlink stands at the forefront of revolutionizing ad tech. As it embarks on this promising path bolstered by the new credit facility, the company aims to continue delivering exceptional value to its stakeholders while pushing the boundaries of what’s possible in performance-based marketing.

For more information and updates, interested parties may visit the official website at buyerlink.com.