Momentum's Commitment to Transparency in Digital Advertising

Momentum's Commitment to Digital Advertising Integrity

Momentum Corporation, headquartered in Minato, Tokyo, led by President Kohei Hosoi, has publicly declared its support for the guidance on appropriate and effective digital advertising delivery released by Japan's Ministry of Internal Affairs and Communications on June 9. The company aims to enhance transparency and safety in the digital advertising market through advanced ad verification technologies.

The guidance underscores the significance of brand safety, combating ad fraud, and addressing the risks that businesses face when inadvertently contributing to unhealthy ecosystems. These issues have long aligned with Momentum's core focus since its establishment. The rapid evolution of generative AI has introduced new risks to digital advertising, including the automatic generation of malicious ad creatives and the proliferation of Made for Advertising (MFA) sites. Consequently, advertisers and related businesses are now more than ever required to implement sophisticated countermeasures.

Having operated for over a decade as a dedicated ad verification service provider, Momentum has amassed vast knowledge and technology. The firm utilizes proprietary detection logic that analyses more than 1 billion URLs monthly using machine determination. Following this automated analysis, a specialized team performs a secondary review to ensure a comprehensive two-tiered analysis, providing unique technology to prevent advertising delivery risks. Momentum has effectively addressed the nuances of display advertising, app advertising, and YouTube advertising, enabling proactive risk mitigation before ads are delivered.

Moreover, Momentum offers a suite of ad verification services designed to maximize advertising effectiveness, including HYTRA HORNET, a solution targeting ad fraud, and other measures aimed at ensuring brand safety. These innovations serve as practical solutions to the risks outlined in the guidance, confirming that Momentum can significantly assist advertisers in overcoming these challenges.

CEO Kohei Hosoi's Comments

Kohei Hosoi, President of Momentum, expressed, "The issuance of the guidance by the Ministry signifies a crucial step toward raising awareness of challenges within the digital advertising industry and recognizing the importance of ad verification at a national level. In particular, in response to the new risks posed by the advancements in generative AI, we at Momentum are committed to 'countering AI with AI'. Our approach integrates data cultivated over 10 years, specialized knowledge, AI technology, and outreach to the entire industry, working collaboratively with advertisers, agencies, media companies, and platforms to establish a future where advertising is trusted by consumers. We will continue to provide the necessary technology and insights as weapons in this pursuit."

Moving forward, Momentum intends to maintain its position as a leading company in ad verification technology. The firm will continue developing solutions that address emerging threats, ensuring advertisers can confidently place their ads, thereby contributing to the healthy development of the digital advertising market.

About Momentum Corporation

Momentum is a solution provider specializing in ad verification, leading efforts to foster a healthy digital advertising ecosystem in Japan by leveraging language analysis technology focused on Japanese and proprietary data. Our solutions are widely utilized among domestic advertising agencies and advertising platforms, and many leading companies participate in our recognition programs, the Agency Certification Program (ACP) and the Platform Certification Program (PCP).

Through our mission to eliminate 'worthless advertising', we aim to significantly contribute to the development of a healthy digital advertising market. For more information, visit our website: Momentum Corporation