#Japan #Tokyo #Kuradashi #Yoshinoya #Uchinoya

Introduction

Kuradashi, a leader in social good markets, has recently announced the launch of a new innovative product called 'Cold Meal Plus' in collaboration with Yoshinoya and Uchinoya. This unique cold food option aims to provide a nutritious and easy meal solution during the hot summer months when appetites typically decline.

What is Cold Meal Plus?

Cold Meal Plus combines Yoshinoya's refreshing cold soup, known as 'Hiyajiru', with Uchinoya's nutritious 'All-Mighty Rice'. The product is designed to be enjoyed without the need for heating, making it an ideal choice for emergency food storage or simply for use during everyday life. This offering is available for pre-order on the Kuradashi social good market from August 26 to September 7.

Background of the Launch

The idea behind Cold Meal Plus comes from Kuradashi's ongoing efforts to address food loss and to improve disaster preparedness through nutritious and convenient food options. With increasing natural disasters influenced by climate change, the need for ready-to-eat meals has never been greater. Traditional emergency food items often require heating and are high in carbohydrates, leading to unbalanced nutrition in urgent situations.

Nutritional and Practical Benefits

Cold Meal Plus aims to tackle these challenges by promoting a product that is both refreshing and wholesome. The cold soup base provides a burst of flavor with sesame and dashi, while the rice blend ensures an adequate intake of proteins and vitamins among other nutrients. The balance of ingredients allows for a more rounded diet, especially during times of crisis, while also encouraging consumers to incorporate emergency food items into their daily lives.

Special Launch Event

To celebrate the launch, Kuradashi will be hosting a tasting event at the Tama-Plaza Terrace in Aoba Ward, Yokohama. The event will run on August 31 and September 1 and will give attendees the opportunity to taste Cold Meal Plus for themselves. This initiative is aimed at raising awareness about emergency preparedness and reducing food waste through thoughtful stocking of household provisions.

Pricing and Availability

Cold Meal Plus will be available at a discounted price of up to 32% off the usual rate, with orders accepted from August 26 to September 7. The prices for the bundles are set as follows: ¥5,780 for ten servings, ¥7,980 for fifteen servings, and ¥9,880 for twenty servings. A portion of the proceeds from this sale will be donated to the Peace Boat Disaster Relief Center to further support disaster recovery and preparation efforts.

Conclusion

With Cold Meal Plus, Kuradashi provides a fresh perspective on preparedness food—combining nutrition, ease of use, and taste into a package that can be a staple not only in emergencies but also in everyday meal planning. This innovative product represents a significant step forward in redefining the concept of stockpiled food and encourages consumers to rethink how they prepare for potential future challenges.

Discover more at Kuradashi's Official Site.