THE WHY HOW DO COMPANY Forms Partnership with Rakuten Mobile for Enhanced Corporate Communication Solutions

Strategic Partnership Announcement

THE WHY HOW DO COMPANY, based in Shinjuku, Tokyo, has entered into a partnership agreement with Rakuten Mobile to enhance communication solutions for corporate clients. With the increasing demand for cost-effective communication services among enterprises, this collaboration is set to address pressing needs in the current market.

Background of the Partnership

As part of its new management framework effective from July 2025, THE WHY HOW DO COMPANY aims to leverage its strengths in practical management consulting while pursuing business expansion via M&A strategies with a target EBITDA of 1 billion yen. Many corporations are currently grappling with high communication expenses that impact their operational efficiency, particularly small and medium-sized enterprises. Through this partnership, THE WHY HOW DO COMPANY, committed to “democratizing the mobile market,” will collaborate with Rakuten Mobile to provide attractive and straightforward pricing structures along with high-quality communication services, ultimately helping clients optimize their communication costs.

Future Developments

This partnership empowers THE WHY HOW DO COMPANY to proactively promote Rakuten Mobile's corporate-focused services, assisting businesses in reducing communication overheads and improving operational procedures. By combining THE WHY HOW DO COMPANY's hands-on approach with Rakuten Mobile's innovative communication solutions, this initiative aims to bring about significant cost reductions and enhance competitive advantages for participating firms. Furthermore, this partnership will serve as a model case for collaborative support among large enterprises and demonstrate the potential for value creation through inter-industry cooperation. Looking ahead, the company aspires to provide efficient communication solutions to a broader range of businesses, in alignment with its M&A strategies and succession planning.

Comment from CEO Shingo Kameda

Shingo Kameda, CEO of THE WHY HOW DO COMPANY, expressed, “We will leverage our management experience grounded in fieldwork and practicality to drive our growth strategy. The partnership with Rakuten Mobile is pivotal in advancing our M&A strategy and business expansion. Since business fundamentally relies on human connections, we are committed to applying our hospitality spirit in every practical endeavor, ensuring that we guide our client companies toward success through cost reductions in communications and enhanced efficiency.”

About THE WHY HOW DO COMPANY

Founded in July 2004 and listed on the Tokyo Stock Exchange in October 2006, THE WHY HOW DO COMPANY operates out of the 3rd Yamada Building, Aizumicho 22, Shinjuku, Tokyo. Focused on succession planning without a sales-first mentality, the company also provides management guidance to subsidiaries. To learn more, visit their official site: THE WHY HOW DO COMPANY.