#Japan #Tokyo #Immedio #KOMPEITO #OFFICE DE YASAI

Immedio Empowers KOMPEITO's 'OFFICE DE YASAI'

In a significant development, Immedio's advanced sales automation tool has been successfully implemented in KOMPEITO's welfare food service, 'OFFICE DE YASAI'. This integration has resulted in an impressive 150% increase in the number of appointments, demonstrating the powerful synergy between effective tools and innovative services.

Background of Immedio's Integration

KOMPEITO aims to create new value by connecting workers with producers. Their flagship service, 'OFFICE DE YASAI', integrates health management with local revitalization and has been rolled out across approximately 20,000 locations nationwide.

However, along with the rapid expansion of their business, inquiries surged by 50% over six months, leading to a bottleneck in managing appointments, assigning responsibilities, and sharing virtual meeting links. This excessive workload detracted from the time sales teams needed to prepare for meetings.

The Decisive Factor for Implementation

Shouji, the leader of the marketing team and a user of Immedio in his previous job, highlighted the effectiveness of the tool. He stated,

"Using free tools often requires significant manual effort behind the scenes, which becomes a substantial burden as the workload increases. I was confident that Immedio could alleviate this issue. The clarity of ROI and low operational load, along with its flexibility to improve pre-meeting surveys and scheduling pages, were crucial factors in selecting Immedio."

Results After Implementation

After signing a contract in December 2024 and officially launching in February, 'OFFICE DE YASAI' received a substantial boost from coverage in Yomiuri Shimbun, which was later featured as a top news story on Yahoo! News, leading to a dramatic increase in inquiries. Shouji reflected,

"The timing couldn't have been better. Without Immedio, we undoubtedly would have struggled to keep up with the response."

• - Meeting numbers: Increased by 150% compared to the three months before implementation.
• - Appointments with no cold calls: Almost doubled.
• - Response rate for pre-meeting surveys: An impressive 82%.

The Future with Immedio

KOMPEITO is currently enhancing its sales pipeline by utilizing Immedio Box to streamline the transition from exhibitions and document reviews to actual meetings. Efforts are also underway to improve integration with Salesforce, aiming to automate follow-ups after meetings and strengthen account-based marketing (ABM) for enterprises across multiple locations. Shouji expressed the desire to create an environment where sales activities are not reliant on individuals, saying,

"We want to develop a system that supports follow-ups without personal dependence."

In conclusion, the integration of Immedio’s tools with KOMPEITO's services represents a promising shift towards effective and productive sales processes, setting a benchmark for other businesses in the industry.

About KOMPEITO

KOMPEITO, based in Shinagawa, Tokyo, is at the forefront of promoting well-being at work through services like 'OFFICE DE YASAI', and dynamic solutions like 'OFFICE DE MEDIA' and 'SALAD STAND', catering to evolving consumer needs.

About Immedio

Immedio, headquartered in Shibuya, Tokyo, is dedicated to ensuring that effective meetings become more frequent through its impactful sales automation solutions. They focus on increasing meetings that lead to positive outcomes, effectively bridging the gap between what creators build and the societal benefits it can bring.