#Japan #Tokyo #VTuber #Nudge #24karat

Nudge and 24karat Launch a Unique NFT-Based Credit Card

Nudge Inc., based in Chiyoda, Tokyo, has announced an exciting collaboration with the next-generation loyalty marketing platform, 24karat. Starting August 21, 2025, consumers will have the opportunity to create a one-of-a-kind credit card, known as the "Nudge Card," that features NFTs of their favorite VTubers. This is an innovative way to integrate fandom with everyday spending, as more than 300 VTubers will participate in this initiative.

What is 24karat?

24karat is an advanced platform leveraging Web3 technology to offer loyalty marketing solutions for brands, communities, and projects. It allows users to issue and manage unique tokens and NFTs without requiring coding skills.

Connecting VTubers with Fans

The rise of virtual YouTubers (VTubers) and live streamers has led to a growing interest in the "oshi-katsu" market, a term that refers to supporting and engaging with fan-favorite creators. With this collaboration, 24karat is connecting fans with their beloved VTubers through unique NFT experiences. The over 300 VTubers participating in this program include various popular figures, ensuring a wide appeal.

Create Your Own Credit Card

Participants will be able to design their own original credit cards based on their selected NFTs. This feature is enabled through the integration of the 24karat Wallet and AIICO, an IoT vending machine that sells NFT-based digital goods. The original cards will be issued by Nudge and available to high school students aged 18 and older.

One of the standout features of the Nudge Card is its user-friendly repayment options. Users can choose between two repayment methods: a monthly consolidated payment or flexible repayments anytime. This initiative targets Gen Z consumers, who are increasingly drawn to innovative financial products.

Exciting Benefits for Users

The Nudge Card will come with a variety of perks those in the "24karat Club" can enjoy. By utilizing the Nudge Card for transactions exceeding ¥50,000 per month, users can earn exclusive "24karat Credit Card Points" (valued at 500 points) through the dedicated app, 24kZAP. These points can be redeemed for merchandise, participation in community events, and discounts.

Not only does this initiative offer personalized experiences, but it also intertwines daily expenditures with fan activities, creating a seamless engagement with the VTuber community and associated brands.

On-Demand Credit Card Generation

Traditionally, credit cards are mass-produced, which limits design flexibility. However, thanks to a strategic partnership with Toppan Holdings Co., Ltd., Nudge has created a robust on-demand issuance framework that allows for the creation of customized cards from a single design, tapping into a rich variety of artistic and branding possibilities. Customers have access to over 200 card designs that have been offered since the platform's inception.

The new "custom credit card" feature enables users to design and personalize their cards easily. From uploading images to custom placements, the process is streamlined, ensuring that users receive a card reflecting their style and preferences.

Environmental Commitments

The partnership also focuses on sustainability, with Toppan's manufacturing processes adhering to international carbon-neutral standards, making this initiative environmentally friendly.

Conclusion

The collaboration between Nudge and 24karat opens up a new realm of financial experiences for fans and VTuber enthusiasts alike. Offering a unique credit card experience, this initiative is expected to change the landscape of loyalty programs, setting a precedent for future developments in the industry. The Nudge Card is more than just a payment tool—it’s a celebration of fandom, creativity, and community, making it a vivid representation of modern financial engagement.

To find out more about this innovative offering, visit the Nudge official website for more details.