#Japan #Tokyo #Dentsu Group #AI For Growth #AIMX Unit

Introduction to AI For Growth

The Dentsu Group, comprising Dentsu Inc., Dentsu Digital, and Dentsu Research Institute, is set to launch its new service titled AI For Growth Marketing Agent Development and Support Service on September 11, 2025. This initiative, facilitated by the dentsu Japan AI Center and its AIMX Unit, aims to transform marketing practices by integrating advanced AI capabilities within corporate strategies.

In recent years, we have seen AI agents, especially multi-agent technologies, evolve rapidly. This evolution calls for businesses to improve their marketing operations by employing AI agents effectively. As consumer engagement shifts from traditional decision-making processes—searching for information, understanding, and making choices—to interactive dialogues with AI, companies now need to create new customer experiences that are more aligned with user needs.

Goals and Services of AI For Growth

To meet these corporate demands, Dentsu Group will leverage its extensive expertise to establish a robust support framework. Here’s an overview of five key areas where the AI For Growth service focuses:

1. Concept Development: We will begin by assessing the current state of marketing operations and customer experiences. This includes crafting transformative goals, setting Key Goal Indicators (KGIs), Key Performance Indicators (KPIs), outlining a roadmap, and preparing investment plans aimed at collaborative transformations with AI agents.

2. Process Design: A meticulous analysis of existing business processes will be undertaken. The goal is to design efficient workflows that foster optimal collaboration between humans and AI, enabling teams to make swift and accurate decisions.

3. AI Agent Development and Adoption: Utilizing Dentsu Group’s proprietary methodologies and a combination of products from various platforms, we will develop AI agents tailored to fit corporate needs. The support won’t just cover development but will also include ensuring these AI agents become integral to daily operations.

4. AI-Ready Data Infrastructure: We will assist in creating an AI-ready data infrastructure that connects various corporate systems and integrates customer data effectively. This entails establishing a foundation that allows AI agents to function adequately, leveraging extensive Customer Data Platforms (CDPs) and ensuring systems are interoperable.

5. Organizational and Human Resource Transformation: Lastly, we will support companies in adapting their organizational structures and reevaluating personnel to foster an environment where AI and human collaboration thrives. This includes reskilling staff and promoting a culture receptive to change.

Conclusion

As part of its commitment to advancing AI technologies, Dentsu Group will continue enhancing corporate operations through the AI For Growth service. By evolving marketing efforts, the group aims to uplift the value offered to clients and facilitate the complete integration of AI into marketing strategies.

For more on Dentsu Group's AI strategy, explore AI For Growth.