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Elijah Craig's Holiday Joy: The Launch of 'Craig Nog'

Elijah Craig, widely recognized as a pioneer in American whiskey, is set to bring a fresh twist to holiday traditions with the introduction of its new limited-edition eggnog cocktail, 'Craig Nog.' This festive drink promises to elevate the standard eggnog experience through a blend of high-quality ingredients perfectly matched with Elijah Craig Small Batch Bourbon.

Crafted with nostalgia in mind, Craig Nog is a delectable combination of flavors including Madagascar vanilla extract, cinnamon, nutmeg, and allspice. The final touch is the addition of star anise adorned with gold glitter, offering a festive sparkle. What makes this drink particularly special is its foundation built on the rich and bold flavor of Elijah Craig Bourbon, creating a delightful balance that's sure to impress both eggnog enthusiasts and newcomers alike.

A Cocktail Kit for the Festive Season

For those looking to enjoy this delicious cocktail at home, Elijah Craig has made the experience easily accessible. The cocktail kit can be ordered nationwide, allowing consumers to engage with the spirit of the season at their own pace. Each kit not only includes a 375ml bottle of Elijah Craig Small Batch Bourbon but also premeasured ingredients necessary to create the cocktail, along with a limited-edition etched pitcher that serves as a beautiful keepsake for future holiday gatherings.

Beyond its cocktail kit, for residents in New York City and Chicago, Craig Nog will be available in convenient prebatched cans, easily orderable via the Doordash app. Each purchase will come packaged in a stylish Craig Nog tote bag, making it perfect for transporting to holiday parties and family gatherings.

Revitalizing a Classic

The inspiration for Craig Nog stems from fond memories of traditional holiday eggnog preparations. Lynn House, National Spirits Specialist and Portfolio Mixologist at Elijah Craig, shares her childhood recollections, stating, 'One of my fondest holiday memories is of my grandmother whipping up a batch of her famous eggnog.' This sentiment of nostalgia is what drives the brand to reinvent eggnog as a premium experience, rooted in Bourbon's rich history.

Elijah Craig is known for its significant contribution to the bourbon industry, having been the first distiller to age whiskey in charred oak barrels dating back to the 18th century. This historical connection further enriches the concept behind Craig Nog, merging two iconic elements of American culture—bourbon and eggnog—into a luxurious drink.

In the US alone, eggnog consumption reaches over 15 million gallons annually, and Elijah Craig aims to introduce a premium rendition of this beloved holiday beverage. Craig Nog is perfect for those who wish to slow down and enjoy the holiday season, whether it's during the warm moments of decorating the tree, unwrapping gifts, or ringing in the New Year.

Ordering and Availability

Beginning December 3, Craig Nog will be available for preorder. Those aged 21 and up can learn more and place their orders directly through the Elijah Craig website. This innovative blend encapsulates the spirit of the holidays and is an invitation for everyone to experience a new holiday tradition, centered around Elijah Craig’s exceptional bourbon.

For further details about Craig Nog, and to follow along for holiday inspiration, be sure to check out '@ElijahCraig' on Instagram. Embrace the season with a cocktail rooted in tradition yet brought to life through creativity and quality ingredients. Cheers to a festive season and a new signature drink that is sure to become a staple for celebrations in the years to come!