#Japan #Tokyo #San-X #Sentimental Circus #Bear Tea Salon

Welcome to a New Chapter in Sentimental Circus

San-X Co., Ltd., based in Chiyoda, Tokyo, has announced an exciting addition to its beloved Sentimental Circus series: the 40th theme, “Tonight at the Black and White Bear Tea Salon,” will hit stores and online retailers in September 2026. This new installment captures an enchanting oriental tea salon atmosphere and introduces the adorable new character, Black and White Bear.

An Enchanting New Theme

The theme of this new collection is rooted in an enchanting tea salon with a striking oriental vibe. Through vibrant neon logos and distinct color palettes, this latest theme delves deeper into the whimsical yet poignant world of Sentimental Circus. The Black and White Bear Constellation, reminiscent of the beloved panda, joins an array of lovely characters who come together in this delightful setting.

The Black and White Bear’s new outfit for Jumbo Spica will also be a highlight, adding a touch of adult sophistication to the series.

A Range of New Items

The merchandise for “Tonight at the Black and White Bear Tea Salon” is both diverse and charming. Here are just a few examples:

• - B6 SP Notebook: ¥605 (tax included) – A colorful notebook containing 60 pages.
• - Letter Set: ¥495 (tax included) – Perfect for sharing your heartfelt notes.
• - Stickers: ¥220 (tax included) –fun and cute designs.
• - Energel Ballpoint Pen (3 Colors): ¥1,100 (tax included) – Smooth writing for every occasion.
• - Pencil Pouch: ¥1,760 (tax included) – Stylish faux leather with tassel detail.
• - Mini Towel: ¥825 (tax included) – A useful and cute accessory.
• - Stand Pouch: ¥2,420 (tax included) – Embroidered, with inner pockets and tassel.
• - Coin Purse: ¥2,530 (tax included) – Adorned with embroidery and metallic chain.
• - Tote Bag: ¥3,300 (tax included) – Made from canvas and featuring embroidery and pockets.
• - Teapot Charm Collection: ¥990 (tax included) – Metal charm featuring all six designs.

This tea salon theme introduces adorable tableware that will make any tea time feel special. Enjoy moments with the characters of Sentimental Circus as you savor your favorite brew!

• - Tea Cup: ¥2,200 (tax included) – Crafted from fine ceramic.
• - Teapot: ¥3,850 (tax included) – Also ceramic designed to complement its cup.
• - Mini Plate Set: ¥2,970 (tax included) – A set of two ceramic plates.
• - Plush Toys: Starting at ¥1,760 (tax included) – the perfect companions for all ages.

Please be aware that not all items will be available at every store, and release times may differ. Additionally, quantities are limited and items may sell out. Designs and specifications may change without prior notice. The images provided are sample products, and actual items may differ. Be advised that online purchasing conditions and shipping may vary from in-store experiences.

What is Sentimental Circus?

Sentimental Circus features a protagonist named Shappo, a discarded plush toy. Together with other forgotten toys, they form a secret circus that meets under the cover of night. Each night unfolds with strange yet delightful performances and adventures.

To know more about Sentimental Circus, visit: Sentimental Circus Characters. Follow them on X: Sentimental Circus on X.

About San-X

San-X continues to create over a thousand original characters like Rilakkuma and Sumikkogurashi, sharing their captivating charm through various products and promotional events worldwide. Their characters provide comfort, humor, and an endearing presence, which draws a wide audience. For more information, check out the official company page at San-X Company.

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