InvestBev Finalizes Major Financing Deal to Boost Saga Spirits' Whiskey Endeavors

Major Financing Agreement Closed

In a groundbreaking deal for the adult beverage industry, InvestBev, a premier private equity firm concentrating on the sector, has announced the successful completion of an 8-figure barrel financing agreement with Saga Spirits Group LLC. This partnership is poised to significantly impact the spirit industry, particularly enhancing the offerings of Saga Spirits’ newly launched whiskey brand, True Story.

Founded by Wes Henderson, a celebrated figure in the bourbon world and an inducer into the Bourbon Hall of Fame, True Story aims to redefine the whiskey experience. Henderson's reputation for excellence, stemming from his past as the founder of Angel's Envy, sets a solid foundation for this new venture. With this financial boost, Saga Spirits is well-positioned to acquire essential aged and newly filled whiskey barrels, which are crucial for the brand's growth and quality assurance.

A Strategic Partnership

The establishment of this financing agreement not only marks a milestone for InvestBev's fiscal strategy but also highlights its commitment to fostering innovation within the spirits industry. The deal is a notable achievement for InvestBev, which reported lending over $30 million in the past year and aims to escalate that total to $100 million in 2025. This aligns with the firm's commitment to supporting emerging brands in the competitive landscape of adult beverages.

Kevin Sachs, CFO of Saga Spirits, expressed enthusiasm about the collaboration, stating, "Working with the InvestBev Credit team has been a professional pleasure, and it has placed Saga Spirits in a fantastic position to kick off 2025. InvestBev represents a wonderful option for barrel owners, understanding the intricacies of the spirits business."

Expanding Kentucky's Bourbon Tourism

Saga Spirits Group is already making waves in Kentucky's bourbon scene with their recent acquisitions, including The Kentucky Castle and a significant 150-acre property in Versailles. These investments are not only enhancing the company's production capabilities but also serve as platforms for bourbon tourism, offering unique consumer experiences in the heart of Bourbon Country.

The Kentucky Castle, which features a boutique hotel and a farm-to-table restaurant, stands to become a landmark destination for whiskey enthusiasts. This new influx of capital aims not only to secure barrels necessary for production but also to preserve resources for the expansion of its facilities, empowering the brand to deliver high-quality spirits.

Outlook and Commitment

Brian Rosen, General Partner at InvestBev, shared his excitement about the partnership, stating, "We are thrilled to collaborate with Saga Spirits, a beacon of excellence in Kentucky whiskey. This agreement echoes our belief in their vision to become the global destination for bourbon lovers, emphasizing our dedication to fostering growth within the adult beverage sector."

InvestBev's proactive approach in supporting Saga Spirits signifies a broader commitment to advancing Kentucky's reputation in the whiskey industry. As the partnership unfolds, the spirits community will be watching closely to see how the collaboration evolves and impacts the market.

Learn More

For more details about Saga Spirits and their True Story whiskey, visit www.sagaspiritsgroup.com. For insights on InvestBev and their initiatives in the adult beverage industry, go to www.investbev.com.