#Japan #Tokyo #Ltd. #Natori Co. #Osakana no Isobe #Fish Snack

Introducing a Guilt-Free Snack Delight

Natori Co., Ltd., based in Kita-ku, Tokyo, is gearing up to launch a new product, "Osakana no Isobe Age Flavor," on September 8, 2025. This innovative snack reflects the rising trend in the market for crispy, fry-based delicacies, specifically focused on satisfying textures that appeal to snack lovers.

Background of Development

The delicacy market has seen significant growth in fried items, including squid and fish snacks. Consumers are increasingly drawn to products that provide a crispy crunch, delivering a satisfying eating experience that exceeds the typical enjoyment of conventional snacks. As consumers become more health-conscious, products made from fish offer an appealing choice, as they are associated with positive traits such as being nutritious and healthy.

Natori aims to cater to those who enjoy fried snacks but wish to indulge without feeling guilty. By innovatively coating fish sheets in a crispy batter, this new snack presents a light and enjoyable alternative that maintains a satisfying crunch.

Unique Features of the Product

• - Crispy Texture: The snack features a light, crispy texture that encourages continued snacking.
• - Reduced Guilt: Utilizing fish sheets, this product differentiates itself from traditional carb-heavy snacks, allowing consumers to enjoy it without the associated guilt.
• - Isobe Age Inspiration: Drawing inspiration from the classic Japanese dish, "chikuwa no isobe age" (fried fish cakes), the snack incorporates Aosa seaweed for an authentic flavor profile and appealing presentation.

Developer Insights

Challenges Faced

One of the significant challenges faced during development was the process of applying the batter to only one side of the fish sheet. This required careful innovation to maintain both the crunchy texture and the inherent quality of the fish sheet itself.

Key Focus Areas

The design of the batter-coated fish sheet allows consumers to enjoy the unique texture and satisfaction that fried foods offer. The proteins used in the fish sheet make this product easily accessible for anyone looking for a light snack. To enhance overall appeal, the packaging features a vibrant design that highlights the product's snackable nature, resonating with consumers looking for fun and flavorful treat options.

Product Overview

• - Product Name: Osakana no Isobe Age Flavor
• - Format: 51g
• - Suggested Retail Price: 324 yen (including tax, 8%)
• - Release Area: Nationwide (available in supermarkets and general merchandise stores)
• - Launch Date: September 8, 2025

With its unique attributes and healthy appeal, "Osakana no Isobe Age Flavor" is set to capture the hearts of snack enthusiasts across Japan. Natori Co., Ltd. continues to innovate in the snack market, combining tradition and modern dietary preferences to create a delightful experience for consumers.