Build-A-Bear Workshop Partners with Hard Rock Cafe for Unique Store Experience in London

Build-A-Bear Workshop Partners with Hard Rock Cafe in London

In a groundbreaking partnership, Build-A-Bear Workshop has joined forces with Hard Rock Cafe to create an innovative store experience located at the iconic Piccadilly Circus in London. This collaboration is set to launch on October 26, 2026, making it a unique addition to one of the city’s most recognized entertainment sites.

Build-A-Bear, known for its interactive “Make-Your-Own” furry friend experience, will now bring that magic into the vibrant atmosphere of Hard Rock Cafe. This marks the first of its kind retail partnership for Hard Rock, combining the charm of Build-A-Bear with the energetic appeal of one of the world’s leading casual dining venues.

Chris Hurt, CEO of Build-A-Bear Workshop, expressed his excitement about the collaboration. He noted that both brands are dedicated to creating memorable experiences, and the new venture aims to inspire connection and fun for visitors of all ages.

Eric Martino, President of Hard Rock Cafe Retail, echoed these sentiments, highlighting that Piccadilly Circus attracts millions of visitors each year, making it an ideal location for this partnership. He emphasized the goal of providing families and travelers with an unforgettable reason to visit and create lasting memories.

As part of the collaboration, guests will have the chance to dress their newly created bears in special miniature versions of Hard Rock Cafe's iconic apparel. This includes authentic replicas of the famous Hard Rock Cafe London T-shirt and hoodie, offering a collectible twist to the Build-A-Bear experience.

Additionally, a commemorative pin set will be exclusively available for purchase, featuring both a traditional collector pin and a bear-sized companion pin. This initiative is designed to encourage both bear owners and collectors to celebrate this unique partnership.

The experience set to open at Hard Rock Cafe is expected to cater to a diverse range of visitors, including families, tourists, music lovers, and long-time fans of Build-A-Bear. Exclusive offerings and partnership opportunities may also be created specifically for the London market.

The operational hours for this exciting new location are Monday through Friday from 9 AM to 10 PM, Saturday from 9 AM to 11 PM, and Sunday from 9 AM to 10 PM, allowing ample time for guests to engage with this exciting new venture.

This collaboration reflects Build-A-Bear’s ongoing commitment to expand its reach through strategic partnerships and destination retail experiences. The fusion of two beloved brands not only caters to cultural trends but also signifies a shared ethos of self-expression and individuality.

Founded in 1997, Build-A-Bear has continuously evolved into a global phenomenon, offering guests the chance to create personalized furry friends. This new partnership with Hard Rock Cafe illustrates how the brand continues to innovate and connect with audiences worldwide, all while celebrating the moments that enrich their lives.

With its rich history and commitment to creating memorable experiences, the Build-A-Bear and Hard Rock Cafe collaboration at Piccadilly Circus promises to be a joyous destination for all who visit. Don't miss your chance to experience this one-of-a-kind opportunity starting October 26, 2026!