#Japan #Tokyo #fried chicken #Seven-Eleven

Seven-Eleven Japan Unveils Its New Fried Chicken Offerings

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is excited to announce the release of its new fried chicken, featuring both thigh and breast cuts, set to hit the shelves starting April 22. To build anticipation around this launch, the company held a tasting event for influencers on April 16, where product developers shared insights on the chicken's preparation, including breeding practices and frying oil specifics.

Commitment to Quality

The success of this product hinges on Seven-Eleven's unwavering commitment to quality at every stage of production:

1. Carefully Raised Chicken: Only healthy chickens that have been raised for approximately 45 days on meticulously controlled feed are selected for this dish.
2. Freshness Control: The chicken is kept under chilled conditions until it is processed, ensuring that it remains free from freezing, resulting in minimal moisture loss and enhanced flavor.
3. Unique Cooking Process: By using low-temperature cooking techniques, the juiciness of the meat is preserved. The batter is kept incredibly thin to enhance the chicken's tender and juicy texture.

Rigorous Quality Management

Their dedication to quality is also reflected in their manufacturing processes:

• - Stress-Free Environment: Chickens are raised in spacious environments, with regulated temperature and humidity to ensure their comfort and safety.
• - Low Trans Fat Content: To minimize the risk associated with trans fats, which are linked to health concerns, Seven-Eleven has transitioned to frying oils that suppress the formation of trans fats since 2007.
• - Safety Inspections: X-ray technology is used during processing to detect foreign substances, ensuring the safety of the product.

Taste Testing with Influencers

At the tasting event, 18 influencers sampled both thigh and breast pieces of the fried chicken, followed by a fun vote to determine their favorites. The results were intriguing, with both cuts receiving equal votes—9 for thigh and 9 for breast. This outcome is significant, especially considering a 2023 survey indicating thigh meat's overwhelming popularity with 85.1% preference versus 47.5% for breast meat. The breast piece's performance demonstrates its unexpected appeal.

Expert Commentary on Breast Chicken

The product development team explained that the breast chicken features a flavor-enhancing technique involving salt koji to tenderize the meat fibers while retaining its juices. The seasoning is delightfully flavored with ginger, adding a refreshing twist.

Sauce Pairing and Popular Vote

Additionally, four sauces were presented for pairing during the tasting. The sauces included:

• - Tartar Sauce
• - Grated Daikon Soy Sauce
• - Honey Mustard Sauce
• - Aurora Sauce

Based on the votes, Aurora Sauce emerged as the favorite with 10 votes, while Honey Mustard Sauce followed with 6 votes. Here are the simple recipes for both:

Aurora Sauce

• - 5 tablespoons Tomato Ketchup
• - 5 tablespoons Mayonnaise
• - 1 tablespoon 100% Lemon Juice
• - 2 teaspoons Honey
• - 1/2 teaspoon Grated Garlic

Honey Mustard Sauce

• - 3 tablespoons Coarse-Grained Mustard
• - 3 tablespoons Honey
• - 1 tablespoon Soy Sauce
• - 1 tablespoon 100% Lemon Juice
• - 1 teaspoon Grated Garlic

Simply mix the ingredients for a delicious accompaniment!

Product Details

Young Chicken Fried Chicken (Thigh) 5 pieces
Price: 280 yen (tax included: 302.40 yen)
Release Date: Starting April 22
Available Nationwide

• - Achieve a homemade fried taste with ultra-thin batter that retains juiciness using careful cooking techniques.
• - The traditional soy sauce flavoring ensures a simple yet satisfying taste that complements the high-quality chicken.

Young Chicken Fried Chicken (Breast) 5 pieces
Price: 280 yen (tax included: 302.40 yen)
Release Date: Starting April 22
Available Nationwide

• - The breast cut, being low in fat and high in protein, offers a distinctly tender texture that is impressive.
• - The ginger flavor enhances the moisture of the chicken perfectly.

Notes

Please note that prices may vary by store, and the tax-inclusive prices reflect the 8% reduced tax rate. Availability might be limited due to demand and other circumstances.

Stay tuned for the launch of a delicious new favorite at your local Seven-Eleven!