#Japan #Tokyo #Yonezawa Beef #Gyuniku Domanka #Shinkineya

Introducing 'Gyuniku Domanka' One-Cup Rice

Tokyo Station is famed for its delicious ekiben, and at the top of the list is undoubtedly 'Gyuniku Domanka.' Now, this beloved dish has transitioned from its traditional form into a convenient 'One-Cup Rice' version, making it accessible for family dining at home while retaining that authentic taste.

The high praise for 'Gyuniku Domanka' began with its prestigious win at the JR East Grand Prix 'Ekiben Aji no Jin 2013,' where it claimed the top prize, 'Ekiben Taishogun.' Most recently, it won the JRE MALL Award at the 'Ekiben Aji no Jin 2024,' solidifying its position as Tokyo Station's most popular ekiben.

What Makes 'Gyuniku Domanka' Special?

The inception of 'Gyuniku Domanka' dates back to the opening of the Yamagata Shinkansen, crafted by the long-established bento shop, Shinkineya. Each bento box captures the essence of Yamagata’s culinary traditions, featuring carefully selected Yonezawa beef which is renowned for its quality and taste. This beef is not just any ingredient; it’s meticulously chosen, promising a depth of flavor in each bite.

Convenience of One-Cup Rice

The new 'One-Cup Rice' edition is part of the 'Ippoku Gohan' series from Yonezawa Beef Koguchi, a restaurant that has celebrated over a century of service. With restaurants in both Yonezawa and Tokyo, they have now adapted their signature recipes into a form that can be easily enjoyed at home.

Each meal comes frozen, requiring just a quick warming in the microwave to unveil restaurant-quality flavors. The series also includes other popular dishes, such as 'Yonezawa Beef Steak Rice' and 'Yonezawa Beef Grilled Meat Rice,' both showcasing the richness of local produce and culinary craftsmanship.

Collaboration Between Giants

The creation of 'Gyuniku Domanka One-Cup Rice' is a collaboration between two highly respected names: Shinkineya, known for their exceptional ekiben, and Yonezawa Beef Koguchi. The beef stew and beef soboro within this rice meal maintain the authentic recipe created by Shinkineya, who have leveraged their culinary expertise to craft a proprietary sauce after hours of preparation.

Notably, the rice used is sourced from Yamagata, known locally as “Domanka,” prepared to perfection in the microwave for a fluffy texture, ensuring an enjoyable dining experience. The iconic yamabuki-colored packaging synonymous with the traditional ekiben also remains intact, making it a delightful gift option.

Perfect Timing for a Delicious Adventure

In light of the current rice shortage, the introduction of this convenient and scrumptious rice dish allows families and individuals to indulge in a high-quality meal without the hassle of preparation. It's truly a satisfying option for anyone wanting to enjoy authentic Yamagata flavors at home.

Where to Buy

The 'Gyuniku Domanka One-Cup Rice' is available at various department stores, roadside stations in Yonezawa, and soon on the official Koguchi online shop. For more information, simply search for 'Gyuniku Domanka One-Cup Rice' online.

A Message from Koguchi's PR Team

As a representative of Yonezawa Beef Koguchi, we are dedicated to sharing the rich culture of Yamagata's food and all the latest news about our products. Thank you for your support!