#Japan #Nordic design #Minoh #UPI #SANDQVIST

Introducing SANDQVIST: Stylish Bags Rooted in Scandinavian Heritage

The landscape of sustainable fashion welcomes a fresh arrival as Ampuraj International Co., based in Minoh City, Osaka, announces that it will officially become the importer for SANDQVIST starting February 10, 2026 at 11:00 AM. This brand, founded in Stockholm in 2004 by three childhood friends, reflects a commitment to merging functionality with minimalistic design, inspired by both urban life and nature.

What is SANDQVIST?

SANDQVIST started with a simple idea: to produce durable bags that cater to both city and nature lovers, as its founders struggled to find the perfect bag that serves both worlds. While this small initiative has blossomed into an international brand, its core values remain unchanged. Each bag aims to provide comfort in diverse environments, whether it’s a bustling subway platform or a tranquil forest path.

The ICON Series: A Best Seller

Among SANDQVIST’s offerings, the ICON Series stands out as a staple and best seller. The designs exhibit clarity typical of Scandinavian style—simple, balanced proportions, and functionality that significantly enhances daily use. Key features include dedicated pockets for laptops, smart compartments for small items, and a focus on essential functionalities, ensuring comfort whether you're traversing city streets, exploring the wilderness, or traveling.

Core Values of SANDQVIST

• - Responsible Products: SANDQVIST prioritizes environmental conservation by minimizing ecological impact. The brands advocate for ethical production practices, continually seeking improvements in their operations to ensure products are made in proper working conditions.
• - Friendliness and Inclusivity: They emphasize the importance of every individual feeling valued and supported. SANDQVIST believes everyone should grow equally and have opportunities for positive societal impact.
• - Quality and Sustainability: Commitment to producing durable items of superior quality is paramount, leading to the use of recycled and eco-friendly materials.
• - Repairable Products: Long-term product usability is crucial, prompting the brand to design products that can be repaired, thus reducing environmental burdens.
• - Sharing Nordic Inspiration: Drawing from the Nordic landscape, SANDQVIST aims to present timeless designs that are both functional and aesthetically pleasing, regardless of fleeting trends or seasons.

Exciting Events Ahead

SANDQVIST will make its debut at the JUMBLE TOKYO & WELLNESS MARKET event from February 18 to 20, 2026, at Bellsarle Shibuya First HALL B1, in Shibuya, Tokyo. This event promises to showcase their elegant collection, where attendees can experience the perfect blend of style and sustainability firsthand.

A Commitment to Quality and Community

The SANDQVIST ethos is not just about bags; it’s about creating a community that values responsible production and recognizes the beauty of Scandinavian design. The team seeks to maintain complete transparency about its manufacturing processes and invites consumers to be part of a sustainable journey.

Company Overview

Ampuraj International Co. (UPI), led by Mitsuhiro Honma, is dedicated to promoting innovative outdoor products. The company operates from 1-11-45 Senba Higashi, Minoh City, Osaka, and welcomes inquiries through their website or social media.

By introducing SANDQVIST, UPI is making strides towards revolutionizing the fashion accessory market with bags that embody sustainability, style, and Scandinavian principles. For those interested in exploring the collection, be sure to check their official website and online store for the new arrivals on launch day!