#Japan #Minato #ADK Group #Emogra #AI Persona

ADK Group Enhances Emogra with Game User Insights

In April 2023, ADK Group, headquartered in Minato, Tokyo, unveiled its innovative AI-based persona generation tool known as "Emogra." This tool has recently seen an expansion in its capabilities, integrating new data from extensive surveys that the company has conducted.

ADK Group operates on a cross-departmental AI project named “AI CoE (Center of Excellence),” aiming to enhance the synergy between its proprietary data/services and AI technologies. The core mission of this initiative is to enrich the experience value for client companies and ultimately for the consumers they serve.

The newly improved Emogra incorporates data from the extensive "ADK Lifestyle Comprehensive Survey,” which was previously linked to lifestyle factors, consumer behavior, and media interactions. This has enabled rapid persona analysis from diverse perspectives, allowing for quicker insights into target demographics.

The latest integration involves new data derived from the "Game Comprehensive Survey" conducted by ADK. This enhancement allows for the swift generation of player personas segmented by game genres—such as RPGs, action, simulation, and strategy—as well as by preferred play styles, including single-player modes, multiplayer experiences, story modes, and cooperative competitive formats.

The benefits of these enhancements are immense, streamlining work processes in various facets of the gaming industry. Whether it’s developing communication strategies or planning marketing campaigns for gaming applications, the capacity for rapid persona depiction will significantly optimize these operations.

Persona Examples Created with Emogra

The versatility of Emogra positions it as an essential tool for identifying and understanding the gaming audience. By harnessing diverse consumer data alongside cutting-edge AI techniques, ADK Group aims to continue evolving its functionalities and offers that directly contribute to client businesses.

ADK Group is dedicated to becoming a partner that drives growth for businesses through tools like Emogra, leveraging insights to deliver tailored solutions. The collaboration of extensive consumer data and generative AI technology presents an exciting frontier for marketing within the gaming industry.

For further details, ADK Group also provides insights through its comprehensive reports, such as the "Gaming Comprehensive Survey Report 2024,” scheduled for release on December 19, 2024. This ongoing commitment to enhancing consumer understanding exemplifies the potential of advanced AI integration in diverse markets.

For more information about ADK Group’s mission, refer to their official website.