Blokees Makes Grand Entrance into the Mexican Market at CCXP Mexico 2025

Blokees Enters the Mexican Market at CCXP Mexico 2025

On May 30, 2025, the doors to the most influential pop culture exhibition in Latin America, CCXP Mexico 2025, were officially opened, and amidst the vibrant atmosphere, Chinese brand Blokees made a striking debut. Bringing several products from its diverse lineup, the company announced its localized strategy for the Mexican market, marking a significant milestone in its Latin American journey, which has already seen success in countries like Chile, Peru, Panama, and Brazil.

At this event, Blokees exhibited a variety of building figure toys, including popular lines such as Hero8, Hero10, Champion, Legend, and Fantastic. These products are inspired by globally recognized intellectual properties (IP) such as EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, along with Blokees’ own IP, Hero Infinite. Aiming at audiences aged 16 and older within anime and model toy circles, the company attracted a large number of visitors eager to test and experience the new offerings. The toys received unanimous acclaim for their high fidelity to the original IPs, assembly experience, and engaging gameplay.

Blokees boasts a formidable portfolio, with over 50 licensed IPs worldwide, which evidences its strong innovative capabilities in global IP collaboration and product development. The foundation of this success lies in its pioneering research and development system, which has resulted in more than 500 patents and a comprehensive global product matrix featuring over 600 Stock Keeping Units (SKUs). The products are characterized by their high IP accuracy, easy assembly, exceptional playability, and remarkable value. This rich and varied product matrix effectively meets the diverse needs of players worldwide.

Additionally, the company set up a special exhibition space for its BFC (Blokees Figure Creator) works. Since mid-2024, Blokees has been showcasing its BFC creations at various significant international fairs such as the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. By engaging global fans in the BFC initiative, Blokees aims to inspire new developments and encourage users to express ideas through secondary creations. This trajectory represents another major milestone in Blokees' global strategic deployment following its expansion into Southeast Asia, Europe, and North America.

Guided by the strategy of “all people, all prices, and globalization,” Blokees is committed to connecting global players through innovative products and community culture, continuing to deliver the excitement of building fun. Through its participation in CCXP Mexico 2025, Blokees solidifies its commitment to growth and recognition within the vibrant Latino community and expands its reach across different regions.

Blokees Event Image

As it continues to grow, Blokees stands ready to intrigue and excite fans with its evolving product offerings and community-driven initiatives. The event not only showcases the brand's growing influence but also its dedication to becoming a household name in the toy industry across the Latin American market.