Experience a Unique Fusion of Taste and Story with Lotte’s New Pai no Mi Maple Butter Sand

A Sweet Adventure Awaits with Lotte's Latest Treat

Lotte, a renowned confectionery company headquartered in Shinjuku, Tokyo, is expanding its popular "Pai no Mi" brand with the launch of a new dessert, the "Pai no Mi Maple Butter Sand". Set to hit shelves nationwide on November 4, 2025, this innovative product invites consumers to engage all their senses while enjoying a delicious treat.

The Concept Behind the Dessert

The new release is part of the series called "The Little Stories of the Forest Pâtisserie". This series aims to transport consumers into a whimsical world where delectable desserts and storytelling come together. With the inclusion of a unique feature, the package contains a QR code that links to an auditory storybook. This concept allows customers to listen to a story narrated in a voice that resonates with their current mood, while they indulge in the dessert.

This product does not just satisfy a sweet tooth; it encourages consumers to immerse themselves fully in the experience, combining the pleasure of eating with the joy of storytelling. By merging sweets with multimedia content, Lotte is offering a novel form of “eating entertainment.”

Meeting the Demand for Little Luxuries

In recent years, there has been a growing trend towards indulgent treats, often referred to as “little luxuries.” As people seek comfort and reward in their busy lives, especially during the fall and winter months, flavors like maple and butter are becoming particularly popular in bakeries and cafés. The “Pai no Mi Maple Butter Sand” encapsulates this trend by combining a flaky pastry made with New Zealand’s fermented butter and chocolate crafted from Canadian maple syrup powder, delivering a taste experience reminiscent of specialty desserts without the high price tag.

A Multi-Sensory Dessert Experience

The "Pai no Mi Maple Butter Sand" goes beyond mere consumption, presenting an opportunity to savor the treat through multiple senses. The dessert features 64 layers of crisp, flaky pastry paired with a silky maple chocolate, creating a heavenly balance between sweet and buttery flavors.

The storytelling aspect of the dessert introduces a visual and auditory experience as well. Once customers scan the QR code on the package, they enter an animated world where charming mini-stories set in the enchanting forest of "Pai no Mi" are portrayed. This integration fosters a deep sense of immersion, making each bite accompanied by a unique tale as if it is personally narrated just for them.

The selected voice for the narration changes according to the listener’s emotional state, which creates an intimately engaging storytelling experience, enhancing the overall enjoyment of the sweet delight in hand.

Conclusion: A Special Moment with Each Bite

Through this innovative approach, Lotte is not just selling a dessert; they are offering a sweet escape, filled with warmth and creativity. With the new “Pai no Mi Maple Butter Sand,” indulge yourself in a moment of personal reward wrapped in a delightful story. Whether you are taking a break from a busy day or looking for a special way to treat yourself, this dessert promises to deliver both enjoyment and a little adventure with each bite.

Product Overview