#None #Dove Men+Care #Marshawn Lynch #BEASTMODE

Dove Men+Care Partners with Marshawn Lynch for Bold Fragrance Line

In an exciting new venture, Dove Men+Care has announced a collaboration with football superstar Marshawn Lynch, unveiling a limited-edition fragrance collection known as the BEASTMODE Collection. This strategic partnership signifies Dove's commitment to not only expand its fragrance portfolio but to also embody the essence of confidence and strength that Lynch represents.

The BEASTMODE Collection features two distinct scents that reflect Lynch's vibrant personality and charisma. The fragrances, titled "You Just Got Got" and "Beast to the Bone," are designed to cater to modern men seeking a bold and fresh aroma in their grooming rituals. Exclusively available at Target, these products include body wash and deodorant options crafted to invigorate and energize.

About the Scents

1. You Just Got Got - This fragrance boasts an energizing blend of bold citrus, lime, and cedarwood. It is an unapologetically loud scent, mirroring Lynch’s electrifying presence on and off the field. With a zesty profile, it is perfect for game days or any occasion where one wishes to make a statement.

2. Beast to the Bone - A sophisticated fragrance featuring oak moss, patchouli, and citrus, this scent is all about post-game recovery and cool confidence. It strikes a balance between freshness and smoothness, designed for the modern man looking to embody the BEASTMODE spirit.

Marshawn Lynch, known for his unyielding determination and vibrant persona, was actively involved in the development process. He personally selected these scents, ensuring they resonated with his identity and what it truly means to embody BEASTMODE. Lynch commented, "Who doesn’t want to smell good? These body washes and deodorants will keep you feeling fresh and smelling good. Our goal was to create something perfect for right after a workout, capturing that BEASTMODE essence."

Launch Details

The BEASTMODE Collection is now available while supplies last at Target stores nationwide and online through Target.com. To celebrate the launch, Dove Men+Care is also giving away 24 custom jerseys in homage to Marshawn's iconic jersey number 24. Fans are encouraged to enter a contest by following Dove Men+Care and Marshawn Lynch on social media and sharing what they think BEASTMODE smells like, with winners selected randomly.

Jake Hirsch, Head of Dove Men+Care U.S., expressed excitement over the collaboration, stating that this launch embodies everything the brand stands for: care, confidence, and effective products. It reflects Dove's ongoing mission to inspire men to embrace self-care and redefine masculinity through grooming.

About Dove Men+Care

Dove Men+Care was established in 2010 as the first line of products from Dove designed specifically for men. Since then, it has grown into a recognized brand that focuses on high-quality grooming essentials, including body washes, face care, and deodorants. Dove Men+Care aims to break stereotypes surrounding men's personal care, advocating for a more open understanding of how men can—and should—care for themselves.

With this partnership with Marshawn Lynch, Dove Men+Care not only expands its product line but also engages with a wider audience, leveraging Lynch's influence to promote self-care and confidence among men. The BEASTMODE Collection stands as a bold testament to the brand's commitment to innovation in men’s grooming and lifestyle.