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Maximizing Trade Show ROI with Inside Sales

On August 5, 2025, Immedia, led by CEO Hideki Hamada, will host a complimentary online seminar titled "Maximizing Trade Show ROI: Inside Sales Collaboration to Double Lead Conversations." Jointly organized with Sales Request, this webinar aims to provide valuable insights into optimizing trade show performance through strategic operations design.

Understanding Trade Show Effectiveness

Trade shows can be a powerful tool for generating sales leads if utilized correctly. However, many companies find that simply participating in an event does not guarantee successful outcomes. Instead of relying solely on the efforts of local sales teams, a systematic approach is essential for achieving sustainable results.

During the seminar, attendees will explore the concept of Operations Design (Ops Design) and how it plays a crucial role in enhancing the conversation rates among leads generated at trade shows. The presentation will include real-life case studies showcasing how integrated strategies between inside sales and trade show execution can lead to successful business meetings.

Who Should Attend?

This webinar is highly recommended for:

• - Marketing professionals who have been using trade shows as a starting point for lead generation but struggle to convert these opportunities into confirmed deals.
• - Those aiming to create a systematic follow-up process on leads after trade shows, improving collaboration with their sales teams.
• - Trade show managers who face difficulties in ensuring that inside sales effectively follow up on leads due to disorganized record-keeping.
• - B2B marketers looking to maximize trade show ROI despite limited budgets and resources.

Seminar Details

• - Date & Time: August 5, 2025, at 12:00 (JST)
• - Format: Online via Zoom (Registration required)
• - Cost: Free

Featured Speakers

Ayano Sakagami from Sales Request will lead the session, bringing expertise in marketing strategy honed through previous experiences at FreakOut and Aulis Inc. Her background in operational efficiency and client solutions will offer attendees practical insights.

Hideki Hamada, the CEO of Immedia, will also contribute his extensive experience in IT new business ventures and sales development strategies from his roles in Mitsui & Co. and bitFlyer. His vision for Immedia is to facilitate connections that shape the future, emphasizing the importance of combining creativity with technology to foster meaningful encounters.

About Immedia

Immedia was established with a mission to increase meaningful connections through its B2B web engagement tool. The company provides innovative solutions that help clients maximize their sales opportunities by integrating their customer interaction strategies with automated follow-up systems, ensuring no lead is missed.

More Information

• - Location: 1-19-9 Dogenzaka, Shibuya, Tokyo, 4th Floor, Daiichi Akatsuki Building
• - CEO: Hideki Hamada
• - Founded: April 1, 2022
• - Business Focus: B2B web engagement tool "Immedia"
• - Service Website: immedia.io

Join us as we delve into the intricacies of trade show operations and discover how you can enhance your lead generation and conversion rates in today’s competitive landscape. Be a part of this journey towards maximizing your trade show investments!