Elizabeth Bramlage Takes the Helm as Chief Marketing Officer at Versapay

Versapay Welcomes Elizabeth Bramlage as Chief Marketing Officer

In a significant move aimed at enhancing its marketing strategy, Versapay, a leading Accounts Receivable (AR) platform, has announced the appointment of Elizabeth Bramlage as Chief Marketing Officer. Known for her extensive experience in the fintech and payments industry, Elizabeth will take on a pivotal role in driving brand growth and market expansion for the company.

With a career spanning more than 15 years, Bramlage has established herself as a key player in the realm of financial technology. Her most recent position was as CMO at ComplyAdvantage, where she was instrumental in elevating brand visibility and accelerating customer acquisition across critical markets. Her exceptional leadership style, combined with her strategic sensibility, brings a fresh perspective to Versapay as it looks to broaden its market presence and enhance customer experiences.

A Vision for Financial Agility

The company’s CEO, Carey O'Connor Kolaja, praised Bramlage for her remarkable record of delivering business growth through innovative marketing strategies. Kolaja emphasized that her hands-on leadership experience across some of the most dynamic companies in the financial sector will be invaluable during Versapay's next phase of expansion. “Elizabeth's expertise in building strong brands and accelerating demand is exactly what we need as we strive to transform the AR experience for our customers,” Kolaja remarked.

At the helm of marketing efforts at Versapay, Bramlage's mission is to align the marketing execution with the company’s long-term vision of eliminating financial friction. She aims to empower finance teams, granting them greater control, visibility, and flexibility in managing their B2B relationships and ultimately their financial future.
“Business finance is at a critical juncture, and Versapay plays a crucial role in aiding middle-market companies to achieve financial agility,” said Bramlage. “The prospect of creating a modern marketing engine that showcases our value to CFOs and finance teams while putting the customer at the heart of everything we do is incredibly exciting.”

Proven Track Record in Fintech

Before her tenure at ComplyAdvantage, Bramlage honed her marketing skills at Klarna, where she was a key figure in building the brand's reputation and expanding its payment and shopping service offerings in the U.S. She has also served in senior marketing positions at American Express and began her career launching new product categories with Amazon in the home goods vertical.

This wealth of expertise positions Bramlage to effectively lead Versapay’s marketing strategy in a rapidly evolving financial landscape. Her deep understanding of customer expectations and market dynamics will be essential as the company continues to innovate and address the challenges of accounts receivable management.

About Versapay

Versapay is revolutionizing the accounts receivable process by removing obstacles associated with collecting and reconciling B2B payments. By providing end-to-end clarity in cash flow, Versapay equips businesses to manage their working capital on their terms. With a robust ecosystem that integrates finance teams, business systems, and customer transactions, the platform empowers companies to turn financial management into a competitive advantage. The company boasts over 10,000 customers and facilitates more than 110 million transactions, processing upwards of $170 billion annually. For more insights on how Versapay is eliminating financial friction, visit their website or LinkedIn page.

With Elizabeth Bramlage as the new CMO, Versapay is poised for an exciting phase of growth and innovation, further solidifying its position as a leader in the financial technology space.