Nordstrom Rack Announces Exciting New Store Opening in St. George, Utah for 2027

Nordstrom Rack Expands to St. George, Utah



Seattle-based fashion retailer, Nordstrom, Inc., has exciting news for shoppers in the St. George area: a new Nordstrom Rack location is set to open in spring of 2027. The announcement was made official by Gemma Lionello, President of Nordstrom Rack, who expressed enthusiasm about becoming a key part of the community.

In her statement, Lionello highlighted the commitment of Nordstrom to deliver stylish options at competitive prices. "We look forward to being a part of the St. George community and serving our customers with an amazing offering of great brands at great prices," she stated. The new store will be situated in The Paseo, a premier shopping destination that is currently being developed and designed by Elevated Property Company.

The future Nordstrom Rack will occupy 24,000 square feet at The Paseo, strategically located off the intersection of 3000 E Street and Merrill Road. This shopping hub will feature various attractions, including the Larry H. Miller Megaplex Family Entertainment Center, making it a vibrant destination for families and fashion enthusiasts alike.

Gary Hall, Chief Leasing Officer at Elevated Property Company, shared his excitement about welcoming Nordstrom Rack as a cornerstone tenant, emphasizing the collaborative effort that made this possible. “This milestone was made possible through the collaboration and dedication of the Nordstrom team, our brokerage partners, and the construction professionals,” Hall commented, reflecting on the community impact.

Nordstrom Rack serves as the off-price retail division of Nordstrom, Inc. It is an essential component of the company's strategy to provide a convenient and connected shopping experience, bridging customers’ preferences for in-store and online shopping. Customers can expect to find discounts of up to 70% on trending apparel, accessories, and beauty products—everything from home decor to shoes from top brands.

This new store will diversify and enhance Nordstrom's presence in Utah, where they currently operate two Nordstrom stores along with four Nordstrom Rack locations. The expansion is projected to create more jobs, contributing substantially to the local economy.

Apart from expanding their retail footprint, Nordstrom also emphasizes its commitment to community engagement. Over the last four years, through various initiatives, Nordstrom has proudly donated over $2 million to support Big Brothers Big Sisters of America. The support aims to empower mentorship programs, helping young individuals prepare for interviews and develop necessary skills.

Founded in 1901, Nordstrom has evolved from a shoe retailer to a prominent fashion destination focused on customer service and engagement. Their overarching goal is to ensure that every customer feels good and looks their best, whether they shop online or in-store at one of their over 350 locations nationwide.

As the countdown to the opening begins, shoppers in St. George can look forward to discovering the value and variety at Nordstrom Rack. The store is not just an addition to the retail landscape; it's a step towards fostering a community-centered shopping experience, aligning perfectly with Nordstrom's mission to enhance lives through fashion.

Topics Consumer Products & Retail)

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