Philip Morris International Expands Operations with $37 Million Investment in Wilson, NC, Plant

Philip Morris International Strengthens U.S. Manufacturing with New Investment in Wilson, NC

On October 2, 2025, Philip Morris International (PMI) revealed a substantial investment of $37 million in its manufacturing operations located in Wilson, North Carolina. This initiative is a testament to PMI's ongoing efforts to bolster U.S. manufacturing capacity and promote a future without smoking through the introduction of innovative, smoke-free alternatives.

Stacey Kennedy, CEO of PMI U.S., highlighted the significance of this investment, stating, "Our U.S. manufacturing footprint is critical to producing innovative smoke-free alternatives for adult consumers. We are proud to increase our investment in Wilson and spur further economic growth in the area." This expansion is expected to foster economic activity within the region while reaffirming the company's long-term dedication to American manufacturing.

The investment includes upgrading existing facilities and adding new production capabilities for TEREA, integrated with the IQOS ILUMA heated tobacco system. This move aligns with PMI's mission to offer healthier options to the approximately 30 million legal-age adults who currently smoke cigarettes. IQOS 3.0, already being utilized in markets such as Texas and Mississippi, has received authorization as a modified risk tobacco product by the U.S. Food and Drug Administration (FDA), reflecting its potential to reduce harmful chemical exposure compared to traditional combustible cigarettes.

The expansion will increase the number of jobs in the Wilson area, providing robust employment opportunities in roles such as engineering, supervision, and laboratory technician positions. Currently, the Wilson facility employs over 80 full-time staff, and the investment aims to enhance overall operational efficiency while contributing to the local economy.

Ryan Simons, President of the Wilson Chamber of Commerce, expressed support for the expansion, noting, "The Wilson Chamber of Commerce welcomes this expansion and what it means for the people of Wilson. Our priority has always been to create a business environment that attracts forward-looking companies that foster U.S.-based economic activity and innovation. PMI U.S.'s investment here is further evidence that Wilson is a place where global companies can grow and thrive."

This latest investment comes on the heels of PMI's broader commitment to U.S. manufacturing, which includes the previously announced $232 million expansion in Owensboro, Kentucky, and a $600 million investment in a new state-of-the-art manufacturing facility in Aurora, Colorado. Collectively, these investments are anticipated to generate nearly 1,000 direct job opportunities and significantly contribute to local economies across various states.

PMI's commitment to transitioning to a smoke-free future is evident in their ongoing efforts to innovate beyond traditional tobacco products. With the increasing global emphasis on public health, PMI's initiatives reflect a shift towards developing products that are less harmful than traditional cigarettes, thereby addressing the needs of adult consumers who prefer alternatives.

As the company prepares for the potential launch of the IQOS ILUMA following FDA authorization, it continues to focus on elevating its manufacturing capabilities domestically. The expansion of the Wilson facility not only enhances PMI's production capability but also positions the company as a leader in the advancement of smoke-free technologies, demonstrating a long-term commitment to both innovation and economic growth in the United States.

For more information about PMI and its initiatives, visit www.uspmi.com.