#Japan #Tokyo #Mino Ware #miBRAND #MONTAGE 36th

MiBRAND Presents Modern Mino Ware at MONTAGE 36th Exhibition

MiBRAND, a lifestyle brand by Mitani Toki Co., Ltd., known for its exquisite Mino ware, will showcase its latest creations at the MONTAGE 36th exhibition. This event is scheduled to take place from September 2 to September 4, 2026, at TOC Ariake in Tokyo. This marks the third appearance for miBRAND at MONTAGE, where they will unveil a range of items that blend traditional Mino techniques with modern aesthetics. The exhibition booth (No. W-18) promises to be a vibrant representation of the evolution of Mino ware, focusing on how it can enhance contemporary living.

The Legacy of Mino Ware

Mino ware, recognized as a signature Japanese pottery, boasts a history steeped in craftsmanship. Established in 1986, Mitani Toki Co., Ltd. has been pivotal in preserving the unique qualities of Mino ware while facing the challenges posed by evolving consumer lifestyles. The company aims to redefine the perception of Mino ware, which is sometimes pigeonholed by its traditional designs. In today’s fast-paced world, where the same dinnerware is often reused, there is a growing demand for fresh, inspiring tableware that brings joy to daily meals.

To address this need, Mitani Toki launched the miBRAND, which introduces contemporary sensibilities into classic pottery. The focus is not only on aesthetics but also on functionality, ensuring the products resonate with modern consumers. Through continued participation in exhibitions like MONTAGE, miBRAND gathers direct feedback from buyers and stakeholders, allowing them to propose a new style of Mino ware that aligns with contemporary interiors and diverse dining habits.

Unique Features of miBRAND

Tradition Meets Modern Design

At the core of miBRAND’s philosophy is the marriage of time-honored Mino techniques with today’s design trends. By leveraging the characteristics of Mino soil and age-old crafting methods, miBRAND creates stylish pieces that complement both Japanese and Western cuisines. This innovative approach adds a touch of sophistication to everyday dining experiences.

Functional and Joyful Dining Experiences

Products from miBRAND are designed to not only be visually appealing but also functional. Original colors, eye-catching packaging, and unique surface finishes contribute to a sense of delight. For instance, the CHESQOOOP series offers playful yet practical designs aimed at enhancing the daily dining experience by ensuring ease of use without sacrificing charm.

An Interactive Exhibition Experience

Attendees at the MONTAGE 36th exhibition will have the opportunity to interact with a broad spectrum of products. From the popular TRICK FLOWER series to adorable small Mino pots and the Earth-themed mug, EARTH, visitors can touch and feel the textures and usability of these items firsthand. This hands-on approach helps to convey the quality and craftsmanship inherent in each piece.

Exhibition Details

Event: MONTAGE 36th
Date: September 2-4, 2026
Location: TOC Ariake, Koto City, Tokyo
Booth No.: W-18
Showcasing: All miBRAND items including new products
Official Site: miBRAND

About Mitani Toki Co., Ltd.

Founded in 1986 in Toki City, Gifu Prefecture, Mitani Toki has carved out a niche in ceramic wholesale as a leading company in the Mino ware market. With a commitment to matching the changing needs of consumers, their product offerings range from traditional tableware to a diverse selection of ceramics. They also focus on developing products that maximize the natural characteristics of local clay, ensuring that each piece reflects the heritage of its origin. This commitment to quality and innovation continues to drive their success in both domestic and international markets.

Company Overview

• - Company Name: Mitani Toki Co., Ltd.
• - Headquarters: 585-8, Tumaki-cho, Toki City, Gifu Prefecture
• - Foundation Year: 1986
• - Capital: 10 million JPY
• - CEO: Yoshinori Mitani
• - Business Focus: Wholesale of original OEM tableware, ceramic gifts, and commercial ceramics
• - Company Website: Mitani Toki
• - Online Store: Rakuten
• - Instagram (miBRAND): Instagram
• - Instagram (Mitani Toki): Instagram