#United States #Prosper #Cilantro Taco Grill #Temoc Morfin #Hector Haget

Cilantro Taco Grill Expands to Texas: A New Chapter for Authentic Mexican Cuisine

In a significant milestone, Cilantro Taco Grill, known for its authentic Mexican fare, has opened its inaugural restaurant in Texas, marking a crucial expansion beyond its Chicagoland roots. This new location, situated in Prosper, plans to satiate the appetites of Texan residents for rich flavors and family recipes, building on the restaurant's successful journey over the past 12 years.

A Tale of Inspiration and Dreams

The driving force behind this expansion is Hector Haget, a multi-unit franchisee with a rich background in the restaurant industry. Haget, who immigrated from Cuba at the young age of four, shares a similar journey with Temoc Morfin, the founder of Cilantro Taco Grill, who developed a passion for culinary arts inspired by his family background. Both stories encapsulate the essence of the American dream - success born of hard work and determination.

Haget has accumulated over 17 years of franchising experience, particularly through his role at Jersey Mike's, and now looks to introduce Cilantro Taco Grill's unique offerings to the thriving Dallas-Fort Worth area. His efforts are not merely about expanding a brand; they're about creating avenues for other immigrants to thrive in the business landscape.

Commitment to Quality and Authenticity

The new restaurant at 1470 W Frontier Pkwy sets a high standard for a unique dining experience. Maintaining the quality of its offerings is a priority for Cilantro Taco Grill, which operates a central commissary system to ensure that the flavors and ingredients stay true to traditional Mexican cuisine. Customers can expect to enjoy a menu filled with freshly made tacos, burritos, and signature salsas.

As Cilantro Taco Grill ventures beyond Chicago, it’s important to note that the company has already established a robust framework for consistent customer experience, ensuring that patrons in Texas will experience the same delightful flavors that have characterized the brand in its original locations.

Future Expansion Plans

Looking ahead, Haget has ambitious plans to open at least five more Cilantro Taco Grill restaurants across Texas and into Orange County, California. He emphasizes the importance of the brand's mission, stating, "Cilantro Taco Grill is proof that if an immigrant dreams big and works hard, anything is possible." This expansion is timely, as the demand for authentic Mexican cuisine grows in a market dominated by larger chains like Taco Bell and Chipotle.

The franchise is also on a growth trajectory, with expectations to open six more locations within the next year. This includes ambitious plans for additional openings in Texas and Florida alongside new franchises in Illinois. Such expansion reflects the rising popularity of Cilantro Taco Grill, which has thrived in the competitive Chicagoland landscape, reaching 18 locations as of April 2025.

Community and Entrepreneurial Focus

Cilantro Taco Grill's mission extends beyond serving delicious food. The brand actively aims to uplift immigrant and Latino communities through franchising opportunities. The ideal franchisee is someone who not only has previous franchise experience but also aligns with the brand's vision to support local populations. The comprehensive support system includes training through the company’s Cilantro Academy along with technological tools to facilitate operations.

Innovations such as a consumer app set to launch in summer 2024, alongside digital menu boards and a much-praised rewards program, showcase the brand's commitment to both customers and franchisees alike. Moreover, the franchise offers multiple revenue streams, including a successful catering program and retail items like their popular house salsa.

A Dedication to Heritage and Flavor

Founded by Temoc Morfin in 2013, Cilantro Taco Grill has its roots in the family’s cherished recipes and the heart of Mexican culture. Temoc's determination to share his family’s culinary heritage has not only led to the success of the restaurant but has also contributed to job creation and economic opportunities for marginalized communities. This dedication is reflected in Cilantro Taco Grill's mission to bring authentic tastes from Jalisco, Mexico, to a wider audience across the United States.

As the brand enters this new chapter in Texas, it remains committed to its roots, promising to deliver the unique flavors and community-focused values that have defined its success over the past decade.

For more details on Cilantro Taco Grill and the franchise opportunities available, visit Cilantro Taco Grill.

With each taco and burrito served, Cilantro Taco Grill continues to tell a story of perseverance, dreams, and authentic cultural connections, expanding its legacy one location at a time.