#Japan #Employee Engagement #Shinjuku #HYACCA #Corporate Gifts

Corporate Gifting Redefined: How HYACCA is Elevating Employee Engagement

In a world where the role of corporate gifts is evolving, HYACCA, a noted online gift shop backed by the Cubic Corporation, has taken an innovative approach. Scheduled to launch its new corporate gift service on December 5, 2025, HYACCA aims to transform corporate gifting from mere souvenirs into experiences that intensify employee engagement and strengthen brand identity.

The Background: The Growing Importance of Thoughtful Gifting

As hybrid work models gain popularity, face-to-face interactions among employees are dwindling. Many businesses are faced with the challenge of boosting employee engagement and fostering a strong corporate culture. Traditional catalog gifts or branded merchandise often fail to express gratitude or appreciation adequately. Understanding this, HYACCA has decided to expand its expertise in trend-conscious gifting into the corporate sector, developing a gifting experience that resonates emotionally with both employees and clients. The company’s guiding principle, “Delightful gifts for important people,” encapsulates their mission.

The Core Advantages of HYACCA’s Corporate Gift Service

1. Trendy and Tasteful Selections

HYACCA is distinguished by its carefully curated selection of trendy, high-quality items that go beyond standard catalog offerings. These gifts embody a chic, high-casual to semi-formal aesthetic, appealing to a sophisticated lifestyle. By offering gifts that individuals might not purchase for themselves but would feel thrilled to receive, HYACCA aims to enhance employee satisfaction, minimize turnover, and boost internal branding.

2. Flexible Customization Options

Gifts from HYACCA serve as communication tools that express a company’s identity and values. The service offers various customization options, including:

• - Logo and Engraving Options: Choose specific items that can feature the brand logo.
• - Customized Wrapping: Incorporate corporate colors in ribbon, tags, and wrapping paper to create a unique presentation.
• - Personalized Message Cards: Add original cards with gratitude or corporate values.

3. Embracing Digital Transformation with e-Gifts

In response to modern communication preferences, HYACCA’s service includes e-gift capabilities. This innovative feature allows companies to send gifts via social media, email, or instant messaging without needing the recipient’s address. Ideal for remote workers or online event prizes, the e-gift option ensures that surprises are just a link away.

Practical Applications and Benefits

Celebrating Anniversaries and Employee Recognition: Marking significant company milestones with thoughtful gifts fosters a sense of belonging among employees.

Support for Life Events: Gifts celebrating milestones such as births or weddings convey company appreciation and foster family goodwill.

Onboarding and Farewell Gifts: Welcome kits or memorable farewell gifts create positive first and last impressions, enhancing employee experience and potential alumni engagement.

Marketing Campaigns and Promotional Giveaways: Unique, memorable promotional items leave a lasting impression on clients, improving brand recognition and value.

Looking Ahead

HYACCA envisions a future where they expand their offerings with original gift sets tailored to individual companies and automate the process of sending birthday gifts to employees. This direction will align with HR technology, further enhancing their role as a strategic partner in addressing organizational challenges and marketing needs through thoughtful gifting.

Commentary from Keisuke Kimura, CEO of HYACCA

In an interview, Kimura emphasized the need for thoughtful gifting in business, stating, “It’s not merely an exchange of goods but a crucial communication tool for building relationships.” Recognizing the trend of choosing ‘safe’ gifts within the corporate sector, he aims to provide a curated selection that reflects appreciation and care, ensuring employees feel valued.

About HYACCA

HYACCA, launched in October 2023, operates under the concept of delivering gifts that create lasting memories. Collating trendy items by specialist buyers, HYACCA facilitates easy gift selection based on occasions and recipients. More about HYACCA can be found on their official website.

About the Parent Company, Cubic Corporation

Founded in October 2006, Cubic Corporation combines marketing and design to drive business progress. The company oversees several digital media platforms that assist users in making informed choices, embodying its mission to address deep-seated user insights. Further information about Cubic Corporation is available on their website.