#Japan #Tokyo #PayPay #Yahoo! Flea Market #entertainment sector

Yahoo! Flea Market Enhancements

Yahoo! Flea Market, operated by LINE Yahoo! Corporation, is taking significant steps to provide a safer and more advantageous trading environment within the entertainment sector. Starting February 6, the platform will implement a new policy that temporarily prohibits the sale of certain new plastic models above the suggested retail price. This initiative echoes similar measures the service has adopted for new game software since November 2025.

Moreover, to promote listing and buying in specific entertainment categories, the service is launching a campaign where shipping fees for items that fit into postable sizes (like Nekopost, Yu-Packet, etc.) will effectively be capped at 100 yen, with no restrictions on usage. This is designed to encourage users to engage more with the platform without the burden of high shipping fees.

Currently, Yahoo! Flea Market has surpassed cumulative downloads of 30 million, with approximately 10 million active users. The entertainment category has been particularly buoyant, witnessing more than a 200% increase in both sold and listed items compared to last year, contributing to its growth trajectory on the platform. Such demand has prompted the company to prioritize enhancements in the buying and selling experience in the entertainment sector.

New Initiatives for Trader Protection

The new policy restricting the sale price of select newly-released plastic models is intended to combat the issues of reselling, which often leads to inflated prices and stock shortages. By controlling excessive price surges, this initiative aims to facilitate fair prices for both sellers and buyers, ensuring that fans will have greater access to the products they desire without the constraints typically associated with resale markets.

Additionally, the campaign stipulates that until February 23, 2026, users can benefit from essentially paying only 100 yen for the shipping of eligible entertainment items, thanks to a rebate provided as PayPay points. As currently, over 70% of entertainment products sold on the platform are in postable sizes, this campaign will significantly simplify the listing process for sellers.

To further incentivize new and returning sellers, there is a separate initiative that rewards those who are listing items for the first time, or who have not done so in the past year, with PayPay points worth 1,000 yen. This initiative provides a substantial kickstart for potential new sellers wishing to explore the platform.

Attractive Discounts for Buyers

In addition to initiatives aimed at sellers, Yahoo! Flea Market continues to issue 'Oshi Coupons' which offer substantial discounts of up to 50% on selected entertainment items, providing a compelling reason for buyers to engage with the platform.

As part of the ongoing commitment of LINE Yahoo! to create a lifestyle platform that surprises and delights users, they are dedicated to ensuring that their users enjoy buying and selling safely and affordably. The integration of these new initiatives in the entertainment category is a step towards a more robust and healthy marketplace for all participants.

Campaign Details

1. Shipping Fees for Entertainment & Hobby Post Size Items

• - Effective Period: January 23 to February 23, 2026
• - Users will receive PayPay points to offset shipping cost to effectively 100 yen.

2. New & Returning Seller Incentive

• - Sellers who have not sold items in the past year will receive 1,000 yen worth of PayPay points.

3. Oshi Coupons

• - Available for various categories, offering substantial discounts on purchases.

Yahoo! Flea Market is continually looking to enhance the trading experience in the entertainment sector while ensuring safety, value, and convenience for users on the platform.