#United States #Fort Worth #Navigate Patient Solutions #Cataract Surgeons #Glacial Multimedia

A Game-Changing Partnership for Cataract Surgeons

In a significant move for the ophthalmology sector, Navigate Patient Solutions has announced a partnership with Glacial Multimedia aimed at transforming how cataract surgeons engage with patients. This collaboration merges Glacial's advanced digital marketing strategies with Navigate's human-driven patient education, creating a seamless experience designed to enhance patient journeys from their first online inquiry to decision-making after consultations.

As reported, this exclusive marketing partnership is not just about publicizing surgical services; it's about crafting an integrated platform that helps patients understand their options better and empowers surgeons to attract and guide prospective clients effectively. The new system aims to streamline the patient journey, starting from their initial online search to booking appointments.

Strengthening Ties and Leadership

Under this partnership, Michael Dobkowski, the founder of Glacial Multimedia, will join Navigate's Board of Directors. Conversely, Joel Gaslin, Navigate's President and CEO, will also become a Board member at Glacial, paving the way for deeper strategic collaboration. This alignment is expected to foster not only growth but also ensure that both companies share insights and strategies in their common goal of improving patient care in ophthalmology.

Joel Gaslin highlighted the synergy of this partnership by stating, "Together, we give surgeons a complete platform that saves time, improves the patient experience, and grows advanced technology adoption." By integrating education and marketing, practices can expect to see a boost in patient confidence and clarity as they navigate treatment options.

The Vision Behind the Partnership

Navigate's overarching mission is to build what they describe as the first fully integrated patient-education platform in the field of ophthalmology. This platform aims to ensure patients feel informed and supported throughout their journey. The collaboration with Glacial is poised to enhance this ambition by ensuring that marketing efforts align with educational content, leading to higher engagement and better-informed patients.

For surgical practices, this means access to a dedicated marketing and education funnel specifically tailored to their needs, particularly in the area of cataract and refractive surgeries. The innovation continues with integrated reporting and insights that will enable practitioners to monitor patient engagement and readiness more effectively than ever before.

Looking Ahead: Transforming Patient Experiences

The combination of Navigate's patient education tools and Glacial's marketing prowess represents a significant evolution in how cataract surgery practices can operate. As they forge ahead, both companies are committed to a design philosophy that prioritizes simplicity and clarity for surgeons and patients alike.

Michael Dobkowski emphasized, "With this partnership, we're building something no one else in ophthalmology has — a full journey platform that respects the patient and supports the surgeon." This partnership marks an exciting chapter for both companies and promises to set a new standard for practice growth in the medical field.

On January 8, 2026, both Gaslin and Dobkowski will share further insights into this partnership during a special episode of Matt Jensen's "Practice Habits" webinar series. Interested participants can register for this exclusive event online.

About Navigate Patient Solutions

Navigate Patient Solutions specializes in human-led patient education that prepares individuals for cataract consultations, ultimately providing them with clarity and confidence throughout their experience. By facilitating earlier conversations and engagement, Navigate enables surgeons to increase efficiency and improve conversion rates in their practices.

About Glacial Multimedia

A pioneer in digital marketing for medical practices, Glacial Multimedia excels in web design, SEO, online advertising, and strategic planning aimed at boosting outreach in the field of ophthalmology. With over two decades of experience, Glacial is dedicated to helping practices attract patients through well-crafted, data-driven marketing solutions.

This collaborative venture signifies a promising future for cataract surgeons and their patients, aiming not only to innovate but also to amplify the excellence in patient care that the ophthalmology field strives to provide.