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Dropps Launch Expansion at Target

Dropps, a recognized leader in home care innovation and a certified B Corp, has made a significant move by teaming up with Target for its latest retail expansion. This initiative features the introduction of its groundbreaking 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods, exclusively available at select Target stores, Target.com, and Dropps.com.

With over 30 years of experience in creating cleaning solutions, Dropps is not just another detergent brand; it is a pioneer known for its innovative approach. The company's new offerings include a diverse range of products, prominently its award-winning UltraWash Biobased Dish Detergent collection, setting a new standard for eco-friendly home care products.

A Sustainable Solution

The 4-in-1 Plus Oxi Biobased Power Laundry Detergent Pods stand out with their impressive 84% USDA Certified Biobased formula, ensuring an effective clean without compromising environmental standards. This launch signifies a fundamental change in how laundry detergents are formulated, emphasizing performance while maintaining sustainable practices. It includes advanced technology such as:

• - Anti-Odor Technology: Effectively combats tough odors.
• - Enzymatic Action: A proprietary blend of enzymes tackles stains, even in cold water.
• - FiberShield Technology: Minimizes dirt re-deposition and reduces microfiber shedding.
• - Oxi Formula: Brightens and whitens fabrics, restoring their vibrancy.

In addition to the advanced cleaning properties, Dropps products are Leaping Bunny Certified, confirming their cruelty-free status. They are crafted without harmful ingredients such as phosphates, chlorine, and dyes, making them an excellent choice for families looking for effective yet safe cleaning products. As a result, consumers can enjoy cleaner clothes while also being kind to the environment.

Exclusive Offerings at Target

Starting March 2, consumers can find Dropps products online at Target.com as well as Dropps.com. Here’s a look at some of the items available:

• - Laundry Detergent Pods: 4-in-1 Plus Oxi Biobased Power Laundry Pods available in two variants: Crisp Breeze (38 Counts at $14.99; 63 Counts at $22.49) and Free & Clear (38 Counts at $14.99; 63 Counts at $22.49).
• - Dish Detergent Pods: UltraWash Biobased Power Dishwasher Detergent Pods available in Lemon Citrus and Unscented (both at $14.49 for 48 Counts); and UltraWash Plus variants also available.

The collaboration with Target highlights Dropps' goal to make sustainable cleaning accessible to a broader audience. As more consumers look for products that align with their values, this partnership is positioned not just as a business initiative but as a movement towards a cleaner, greener future.

The Future of Cleaning

“At Dropps, our mission is to redefine what 'clean' means in households today. This expansion into Target allows us to reach even more consumers who care about sustainability and performance,” stated Alastair Dorward, CEO of Dropps. He emphasized Target’s reputation as a platform for innovative brands, creating an ideal environment for Dropps to showcase their products.

As Dropps continues to advance its mission, every purchase contributes to a broader impact, encouraging consumers to participate in a positive change for the environment. With a growing community of over 300,000 subscribers, Dropps remains committed to making a lasting difference in household cleaning solutions.

For shoppers looking to learn more about Dropps and find the nearest Target location featuring these new products, visit Dropps.com/storelocator or join their conversation on social media platforms like Instagram and TikTok.

This expansion not only reinforces Dropps’ innovative legacy but also symbolizes a significant shift in home care products towards a sustainable future.