Entro Communications Joins Forces with Astria Elevate for a New Chapter in Experiential Design and Wayfinding Innovations

Entro Communications and Astria Elevate Join Forces



In a strategic move set to redefine the landscape of experiential design, Entro Communications has been acquired by Astria Elevate, a well-respected investment firm known for propelling founder-led businesses towards significant growth. The announcement, made on July 8, 2025, marks a pivotal moment for Entro, positioning it at the forefront of the industry with a promise of innovative advancements in placemaking and wayfinding.

A Legacy of Innovation



Founded in 1990 by Wayne McCutcheon and Andrew Kuzyk in Toronto, Entro has established itself as an award-winning firm specializing in experiential design. Through decades of growth, the company has continually pushed the envelope in design innovation, creating environments that not only facilitate navigation but also foster a sense of community and connection. Their transformative designs help millions of individuals confidently navigate spaces, whether in hospitals, airports, or bustling stadiums.

Some of Entro's notable projects include:
  • - Changi Airport in Singapore: Consistently ranked as the best airport globally by Skytrax.
  • - Scotiabank Arena: Home ground for the NBA's Toronto Raptors and NHL's Toronto Maple Leafs, offering fans a seamless experience.
  • - SEPTA: Philadelphia's expansive transit system, one of the largest in the U.S.
  • - The Bank of Montreal, The Whitney Museum of American Art, and SickKids Hospital: All notable establishments that reflect Entro's expertise in producing functional yet aesthetically pleasing designs.

The firm's previous acquisitions, including the renowned design firm Gottschalk+Ash (G+A) in 2011 and CVEDesign in 2018, have further solidified its position as a leader in the experiential design arena.

Strategic Vision Ahead



As part of this acquisition, Entro will leverage its rich history and established reputation under the new leadership of CEO John Campanella. Known for his successful tenure at the branding agency 160over90, Campanella brings invaluable experience in scaling creative organizations and spearheading digital innovation. His appointment signals Entro's commitment to expanding its reach and enhancing the integration of technology into its core offerings.

“Entro has always been the industry leader for a reason. Our multidisciplinary, data-driven approach is crucial in driving engagement and maximising return on investment,” remarked Campanella. His vision for Entro includes a focus on geographic expansion and thoughtful technology integration to further personalize user interactions with their environments.

A New Era of Experience Design



With this acquisition, Entro aims to proactively shape the future of experiential design, transcending traditional navigation to create more personalized, data-informed experiences that resonate with individuals on a deeper level. McCutcheon and Kuzyk will continue their involvement in a strategic advisory capacity, ensuring a smooth transition of leadership and the maintenance of Entro’s innovative culture.

“By continuing to innovate and apply research-driven insights, Entro is well-positioned to help shape the future of experiential design on a global scale,” stated McCutcheon.

As Entro embarks on this new chapter, the firm is not only focused on enhancing its design excellence but also committed to fostering a culture that sets it apart from competitors. The partnership with Astria Elevate reflects Entro's aspiration to evolve into a leading force in experiential design, consistently delivering outstanding quality and innovative solutions that engage, inspire, and connect communities.

About Entro Communications


Entro Communications is a global experiential design firm specializing in placemaking, wayfinding, and creating branded environments that resonate with users. With offices in Toronto, New York, Calgary, and Vancouver, Entro collaborates with leading organizations across various sectors including healthcare, transportation, and entertainment to enrich user experiences and drive meaningful engagement.

About Astria Elevate LP


Astria Elevate is dedicated to investing in growing businesses that provide essential services to modern society. With a focus on companies that demonstrate strong operational performance and revenue visibility, Astria Elevate partners with management teams to unlock transformative growth opportunities across diverse sectors including experiential marketing and healthcare services.

Topics Business Technology)

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